Quote:
Originally Posted by Mako
I don't think BMW cares too much if a buyer is cross shopping 2-3 of its own vehicles, their goal is to make sure you buy a BMW and not a Tesla/Audi/Mercedes/Porsche...
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I think you're mistaken.
I don't have any first knowledge; but, it's doesn't seem likely, for example, BMW wants you to come out of your 4 series to go into a 2 series. For the simple reason their profit margin is much higher in 4 cars. My guess is they live in fear of inadvertently creating a publicly successful lower level, low profit car which supplants (in the public's mind) many of their profitable high level cars. Perhaps, even more concerned about that than they are about Tesla.