[BMWGirlFL]

Google translation:

BMW Korea (CEO Han Sang-yun) announced that the world premiere of the new models of the BMW 5 and 6 series will be held at the BMW Driving Center on the 27th.

It is the first time in the history of imported cars in Korea to introduce a model series as a world premiere, rather than a detailed trim of the model released in Korea. It is also the first in Korea to show two World Premier models at the same time.

This is a result of BMW Group's strong will to keep its promise to hold the World Premier in Korea when BMW Group executives visited Korea in November, despite the fact that the 2020 Busan Motor Show was originally canceled due to Corona19. The BMW Group highly appreciated the importance of the Korean market and Korea's successful response to Corona 19 despite the global pandemic.

In addition, the popularity of the 5 series and the 6 series in the Korean market played a large role in determining the world premiere in Korea. As of April 2020, Korea is one of the most important markets in the world, with the fifth series being the first in the 5 series and the second in the 6 series. In particular, the BMW 5 Series is the most popular representative business sedan in Korea, with approximately 196,000 units sold from 1995 to April 2020 when BMW Korea was founded.

BMW Korea will host this World Premier event as a face-to-face, non-contact event using the BMW Driving Center track to ensure the safety of participants and prevent the spread of Corona 19 amid the risk of corona 19's re-proliferation. Under the theme of 'DRIVE THE NEW NORM', we are preparing an unusual launch event that can only be done by BMW in the corona era. The launching event will also be broadcast live through digital channels.

On the other hand, BMW Korea not only held this world premiere, but also continued to build a BMW driving center, win orders for parts from domestic companies, invest in R & D centers and Anseong parts logistics center, and conduct various social contribution activities. BMW Korea will continue to create diverse social values ​​by coexisting with Korean society with leadership and responsibility through active domestic investment. It will also set new communication standards for the post-corona era industry.

https://www.press.bmwgroup.com/korea...B0%9C%EC%B5%9C