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A friend of mine who works for a different car manufacturer said that a lot of companies were simplifying and bundling options together to make the manufacturing process easier and keep costs down, but I don't know how much truth is in that.
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This is related to the WLTP testing as it minimises testing of every single option/configuration of vehicles possible.
Part of the reason why VW had massive delays in delivery when WLPT was implemented as it had so many combinations to test out. More manufacturers will implement packages for easier WLTP testing.