no comparison at all. the 5 series build quality is a lot nicer, especially the "older" BMW design ideology because I feel even in the new X5 the materials aren't as nice as previous gen. It may "look" nicer and may have better technology, but once you start touching everything you will notice a difference.
a lot of the 3 series uses hard plastics and lower quality leather whereas the g30 5 series uses soft touch materials and much nicer leather.
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