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      06-22-2011, 02:52 PM   #27
FrankiE90
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Apple's trying to maximize their hardware platform
by being innovative with software. Hoping to catch
a younger audience and educating them on their
terminology. That's how you build brand loyalty.

Avid was the same way - that's why Lightworks is
a thing of the past. Something that was industry standard
15 years ago is now dead.
Let's hope that Apples' innovation works
in the next 5 years.

I honestly respect film terminology, that's how
the industry works and speaks, trying to rename
key identification is over think'n it.
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