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In order for BMW to make money on this car they have to adjust for the fact that the dollar has dropped badly against the euro. In a nutshell guys, the dollar is worth about 33% less than it was a year ago. What that means is that to make the SAME money BMW must charge a third more.
We are going to see this adjustment first in the lease rates for the new "M" and the 135. Most people lease rather than buy so BMW can hold off on a PRICE increase for a little while. But we WILL see an increase in MSRP all across the board sooner or later. Simple economics. BMW must raise the price to stay in business.
Kiss cheap leases goodbye for a long time. Welcome to the recession boys.
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