My guess, based on my knowledge of margins in the automobile industry, is that right now BMW GMBH may be breaking even on every 135, 335 they SELL. BMW USA makes the vig on the cars that are leased.
BMW can't lower the price because then they will lose money on every unit. You don't make up for that by selling more units. There is no economy of scale when dollar deflation robs you of profit.
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