At least BMW branding isn’t like Jaguar’s new one!

AP · 11-19-2024, 12:59 PM

What on earth is going on here?
Jaguar are going fully EVs next year.
If that wasn’t bad enough, their new branding , well just watch

https://youtu.be/obXEnyQ_Veg

Joe-BMW33 · 11-19-2024, 01:29 PM

Oh god, trying too hard to be like Apple...Never liked Jags and this stupid rebranding will certainly be annoying once the commercials start.

Rocket455 · 11-19-2024, 01:34 PM

ezaircon4jc · 11-19-2024, 01:34 PM

I liked Elon's response...

"Do you sell cars?"

Yeah, that ad will make me drive as fast as I can to the nearest Jag dealer and trade my G30 in for the latest Jag!

Neusser · 11-19-2024, 02:08 PM

Quote:

Originally Posted by AP

What on earth is going on here?
Jaguar are going fully EVs next year.
If that wasn’t bad enough, their new branding , we’ll just watch

Check if their CEO is a Davos man.

overcooked · 11-20-2024, 01:14 AM

did they hire sweetbaby inc?

rsc1 · 11-20-2024, 07:53 AM

When a new Jaguar is parked right in front of you

Mosaud1998 · 11-20-2024, 09:28 AM

huh?!?!?

NGT2 · 11-24-2024, 11:32 PM

Jaguar is toast. They looked at Bud Light and said “hold my beer”.

Yes, yes I did just do that.

AP · 11-25-2024, 02:23 AM

I think a guy who has the YouTube channel “high peak autos” summed it up right
Basically expeted them to go bust in 5 years , brand get bought by the Chinese and it ends up like MG.

Well done jaGuar

Dephead2004 · 11-25-2024, 06:35 AM

JLR is already owned by Tata, an Indian company

AP · 11-25-2024, 07:26 AM

Doh. Absolutely correct.

jcal65 · 11-25-2024, 08:18 AM

I see one of 3 things happening here:

1. Jaguar is about to come out with the most ground-breaking amazing car(s)
we will all have to buy, and they will capture the world market better than
anyone in history
2. They are building a multi-billion$ car for a weird rich guy
3. Jaguar’s 15 DEI groups have successfully doomed the company to extinction

It will be impossible to overcome the completely negative attention they have received, especially from a company that has hardly sold anything in the last 2 years and has teetered on the brink since its inception. Some current Jaguar owners are pledging to burn their cars.

Should make a great case study on self destruction and how to wreck a company for business schools.

NGT2 · 11-25-2024, 06:29 PM

Quote:

Originally Posted by jcal65

I see one of 3 things happening here:

1. Jaguar is about to come out with the most ground-breaking amazing car(s)
we will all have to buy, and they will capture the world market better than
anyone in history
2. They are building a multi-billion$ car for a weird rich guy
3. Jaguar’s 15 DEI groups have successfully doomed the company to extinction

It will be impossible to overcome the completely negative attention they have received, especially from a company that has hardly sold anything in the last 2 years and has teetered on the brink since its inception. Some current Jaguar owners are pledging to burn their cars.

Should make a great case study on self destruction and how to wreck a company for business schools.

Dude, we’ve been living an entire era for business school case studies in the future. But Jag is climbing to the top.

PunsGalore · 11-26-2024, 09:49 AM

I thought some of the older Jags were incredible... the new ones not so much. Won't be buying one, that's for sure.

tsbrown · 11-26-2024, 10:28 AM

Why is it that some of the best race car engineering in the world (F1, WEC) comes out of England, but they can’t keep a car company afloat? Two different disciplines I guess.

NGT2 · 11-26-2024, 08:50 PM

Quote:

Originally Posted by tsbrown

Why is it that some of the best race car engineering in the world (F1, WEC) comes out of England, but they can’t keep a car company afloat? Two different disciplines I guess.

Small batch perfectionism vs large scale manufacturing, quality control, distribution, and service. Two completely different animals.

tsbrown · 11-27-2024, 08:19 AM

Quote:

Originally Posted by NGT2

Small batch perfectionism vs large scale manufacturing, quality control, distribution, and service. Two completely different animals.

They could conquer the world but not the auto industry. But at least they’ve produced some memorable cars along the way. I spent my entire career in the large scale disciplines you mention and I’d say Americans are much better at those than the small batch perfectionism.

Warp Ten · 11-27-2024, 10:15 AM

In the same vein as the Jaguar approach, I have a suggestion for BMW marketing of their giant double grills on the 4 series and many SUVs. --Bob

NGT2 · 11-27-2024, 10:51 AM

Quote:

Originally Posted by Warp Ten

In the same vein as the Jaguar approach, I have a suggestion for BMW marketing of their giant double grills on the 4 series and many SUVs. —Bob

They should do a retro model after the old E34 and its accompanying lineup of that era. Just do one, about the size of the G30, and put a straight 6 in it.

tsbrown · 11-27-2024, 06:45 PM

Quote:

Originally Posted by Warp Ten

In the same vein as the Jaguar approach, I have a suggestion for BMW marketing of their giant double grills on the 4 series and many SUVs. —Bob

A double Edsel. Unbeatable idea!

G30M · 11-30-2024, 03:20 PM

11-19-2024, 12:59 PM	#1
AP Major General 3375 Rep 5,654 Posts Drives: G30 M550 Join Date: Apr 2011 Location: UK iTrader: (0)	At least BMW branding isn’t like Jaguar’s new one! What on earth is going on here? Jaguar are going fully EVs next year. If that wasn’t bad enough, their new branding , well just watch https://youtu.be/obXEnyQ_Veg Last edited by AP; 11-20-2024 at 01:49 AM..
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11-19-2024, 01:29 PM	#2
Joe-BMW33 Major General 10018 Rep 8,682 Posts Drives: '18 M550i\|'21 X5\|'03 540i Join Date: Apr 2021 Location: Boston iTrader: (1) Garage List 2013 VW Tiguan [0.00] 2015 Infiniti QX60 [0.00] 2021 BMW X5 [0.00] 2003 BMW 540i [10.00] 2018 BMW M550 [10.00]	Oh god, trying too hard to be like Apple...Never liked Jags and this stupid rebranding will certainly be annoying once the commercials start. __________________ 2018 M550ix\|Carbon Black\|Dinan Modifications\|2003 540i\|Jet Black\|M-Sport\|2021 X5 Mineral White Prior BMW's: 1987 325e\|1993 740i\|1998 740il\|2001 530i\|2002 745li\|2007 750li\|2006 750li\|2001 530i\|2012 535xi\|
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11-19-2024, 01:34 PM	#3
Rocket455 Grumpy Old Relic 544 Rep 465 Posts Drives: 2022 M550i Join Date: Jan 2020 Location: San Diego, CA iTrader: (0) Garage List 1972 Firechicken [0.00] 1969 Toronado [0.00] 1970 Camaro [0.00]	__________________ "Whenever I'm about to do something, I think, 'Would an idiot do that?' and if they would, I do not do that thing." — Dwight K. Schrute
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11-19-2024, 01:34 PM	#4
ezaircon4jc Major General 6333 Rep 6,099 Posts Drives: 2019 540i M Sport Join Date: Jan 2015 Location: San Diego iTrader: (0)	I liked Elon's response... "Do you sell cars?" Yeah, that ad will make me drive as fast as I can to the nearest Jag dealer and trade my G30 in for the latest Jag!
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11-20-2024, 01:14 AM	#6
overcooked Second Lieutenant 323 Rep 260 Posts Drives: Lci 540i + M8c coupe, x7 40i Join Date: Dec 2022 Location: Seattle iTrader: (0)	did they hire sweetbaby inc? __________________ 2024 M8 Competition coupe - Marina Bay Blue 2021 540i - Bluestone Metallic 2021 X7 40i - Mineral White Metallic
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rsc1 Second Lieutenant 301 Rep 216 Posts Drives: 2011 E92 328i, 2017 G30 540i Join Date: Jul 2020 Location: Jupiter, FL iTrader: (0) Garage List 2011 BMW 328i [0.00] 2017 BMW 540i [10.00]	When a new Jaguar is parked right in front of you Attached Images
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11-20-2024, 09:28 AM	#8
Mosaud1998 Colonel 4455 Rep 2,901 Posts Drives: 2019 BMW 540 Join Date: Nov 2019 Location: Suburb of Chicago iTrader: (0) Garage List 2019 BMW 540 [0.00]	huh?!?!? Attached Images __________________ Current: 2019 BMW 540 (AWD) & 2006 Honda Accord EX-L V6 Sold: 2009 BMW 328 (AWD)
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11-24-2024, 11:32 PM	#9
NGT2 Major General 7721 Rep 5,927 Posts Drives: BMW M8 Gran Coupe Competition (2022) Join Date: Jan 2022 Location: West TN iTrader: (0) Garage List 2022 BMW M8 Gran Co ... [10.00] 2020 M550i xDrive [9.64]	Jaguar is toast. They looked at Bud Light and said “hold my beer”. Yes, yes I did just do that.
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11-25-2024, 02:23 AM	#10
AP Major General 3375 Rep 5,654 Posts Drives: G30 M550 Join Date: Apr 2011 Location: UK iTrader: (0)	I think a guy who has the YouTube channel “high peak autos” summed it up right Basically expeted them to go bust in 5 years , brand get bought by the Chinese and it ends up like MG. Well done jaGuar
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11-25-2024, 06:35 AM	#11
Dephead2004 Captain 224 Rep 603 Posts Drives: G30 520i Join Date: Feb 2018 Location: UK iTrader: (0)	JLR is already owned by Tata, an Indian company
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11-25-2024, 07:26 AM	#12
AP Major General 3375 Rep 5,654 Posts Drives: G30 M550 Join Date: Apr 2011 Location: UK iTrader: (0)	Doh. Absolutely correct.
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11-25-2024, 08:18 AM	#13
jcal65 Second Lieutenant 462 Rep 219 Posts Drives: 2022 M550ix Join Date: Jan 2012 Location: California iTrader: (0)	I see one of 3 things happening here: 1. Jaguar is about to come out with the most ground-breaking amazing car(s) we will all have to buy, and they will capture the world market better than anyone in history 2. They are building a multi-billion$ car for a weird rich guy 3. Jaguar’s 15 DEI groups have successfully doomed the company to extinction It will be impossible to overcome the completely negative attention they have received, especially from a company that has hardly sold anything in the last 2 years and has teetered on the brink since its inception. Some current Jaguar owners are pledging to burn their cars. Should make a great case study on self destruction and how to wreck a company for business schools. __________________ 2022 M550ix
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11-26-2024, 09:49 AM	#15
PunsGalore BMW Enthusiast 649 Rep 613 Posts Drives: 2011 328i xDrive Wagon Join Date: Sep 2023 Location: Massachusetts iTrader: (0)	I thought some of the older Jags were incredible... the new ones not so much. Won't be buying one, that's for sure. __________________ 2011 BMW 328i xDrive Sports Wagon - Deep Sea Blue Metallic over Oyster Dakota Leather
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11-26-2024, 10:28 AM	#16
tsbrown Major 2480 Rep 1,443 Posts Drives: 2023 M550i xDrive Join Date: Jul 2010 Location: KY/MA iTrader: (0)	Why is it that some of the best race car engineering in the world (F1, WEC) comes out of England, but they can’t keep a car company afloat? Two different disciplines I guess. __________________ Bluegrass Bimmers Current: 2023 G30 M550i xDrive \| 2022 & 2018 G01 X3 xDrive30i Past: 2019 540i M Sport \| 2017 F30 340i M Sport/6MT \| 2013 E70 X5 3.5 \| 2011 E90 ///M3 6MT \| 2005 E46 330i ZHP 6MT \| 2001 E53 X5 3.0 \| 2000 E39 528i Sport/5MT \| 1998 E39 528iA \| 1997 E38 740i \| 1993 E36 318is
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11-27-2024, 10:15 AM	#19
Warp Ten Captain 1006 Rep 831 Posts Drives: 2019 BMW 540xi Join Date: Oct 2018 Location: Lake Bluff IL iTrader: (0)	In the same vein as the Jaguar approach, I have a suggestion for BMW marketing of their giant double grills on the 4 series and many SUVs. --Bob Attached Images __________________ 2019 540xi M Sport, Carbon Black/Cognac, 2014 328xi, 2016 Corvette Z06; Previous:2010 BMW 535xi M Sp, 2008 335xi, 1998 M3 Sedan,1980 528i, 1977 320i, 1976 2002
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