Autocar: BMW design boss defends radical styling direction

J-RO · 10-12-2019, 05:29 AM

Quote:

Originally Posted by Sedan_Clan

I'm hoping that with this risk assessment comes decent lease residuals and low finance rates (...like when BMW's expectations for the E90 ///M3 fell short and they adjusted residuals and started offering 0.9% financing through BMWFS, which many - including me - took advantage of).

And permit early lease terminations.

M5Rick · 10-12-2019, 07:14 AM

Just go Hooydonk that 4 series aberration is the end of you.

435MSport6Speed · 10-12-2019, 07:20 AM

This design won't sell well and they will change it. Remember Acura's giant tooth grill? They changed that quickly. Or Mazda's giant smile front end? Another flop....

Bimmer5 · 10-12-2019, 07:33 AM

Quote:

Originally Posted by heavyD^2

Quote:

Originally Posted by M0011

Consumers will vote with their wallets. My vote will be NO.

I always wonder why people say things like this. Who cares? Certainly not BMW as sales have been good this year outselling MB in September. In the consumer world you don't really matter as an individual as there's always a lineup of people that will take your place purchasing the product. Your NO vote isn't hurting BMW.

Quote:

Originally Posted by heavyD^2

Quote:

Originally Posted by M0011

Consumers will vote with their wallets. My vote will be NO.

I always wonder why people say things like this. Who cares? Certainly not BMW as sales have been good this year outselling MB in September. In the consumer world you don't really matter as an individual as there's always a lineup of people that will take your place purchasing the product. Your NO vote isn't hurting BMW.

You actually have to wait till the large grill design cars are available, at that point then compare sales numbers. The current sales numbers are not even relevant to what he's saying.

The Choosey begger · 10-12-2019, 08:05 AM

The new Toyota Mirai lol looks like they collaborated with Adrian lol

KoenG · 10-12-2019, 09:05 AM

Adrian is a complete ass. But even more worrying is that the entire board of directors believes his crap!

Just saw the Topgear review of the M135i and Ollie Kew hits the nail when he states "The ugliest hot hatch of all time. It's hideous, but then almost all BMWs are these days".

530iDriver · 10-12-2019, 09:12 AM

Quote:

Originally Posted by KoenG

Adrian is a complete ass. But even more worrying is that the entire board of directors believes his crap!

Just saw the Topgear review of the M135i and Ollie Kew hits the nail when he states "The ugliest hot hatch of all time. It's hideous, but then almost all BMWs are these days".

If you have better ideas, then apply for his job.

See how many chair quarter back designers and keyboard warriors in this forum would actually walk the walk...

:

Paisano · 10-12-2019, 09:13 AM

There is also the Camaro redesign that happened less than a year into the new model. If I remember correctly it also had a horrid, cavernous maw.

shortseller · 10-12-2019, 09:41 AM

Because we just can’t stand still and keep refining like say a 911.

SDCoupe · 10-12-2019, 09:42 AM

I think it looks pretty good. I guess I'm in the minority. But I like progressive design and felt BMWs we're getting a little stale. This is a nice jolt of excitement. Then again I liked the bangle butt, love the e60 M5, and drive an M coupe. So maybe I'm biased. Need to see it in person on the new 4 series to get a proper look. Photos can be deceiving.

Habber · 10-12-2019, 10:16 AM

They should have changed the designer and not the design.

infinitekidM2C · 10-12-2019, 10:28 AM

Quote:

Originally Posted by ///M TOWN

We haven't actually seen the real reveal.

I've already seen the x7 monstrosity though

Jockey · 10-12-2019, 10:39 AM

Quote:

Originally Posted by 530iDriver

Quote:

Originally Posted by KoenG

Adrian is a complete ass. But even more worrying is that the entire board of directors believes his crap!

Just saw the Topgear review of the M135i and Ollie Kew hits the nail when he states "The ugliest hot hatch of all time. It's hideous, but then almost all BMWs are these days".

If you have better ideas, then apply for his job.

See how many chair quarter back designers and keyboard warriors in this forum would actually walk the walk...

:

I'd apply! Don't speak German, but I do know ugly and this design is fluent in ugly.

IM2C · 10-12-2019, 10:54 AM

Quote:

Originally Posted by Fuller

Quote:

Originally Posted by M0011

Quote:

Originally Posted by heavyD^2

Quote:

Originally Posted by M0011

Consumers will vote with their wallets. My vote will be NO.

I always wonder why people say things like this. Who cares? Certainly not BMW as sales have been good this year outselling MB in September. In the consumer world you don't really matter as an individual as there's always a lineup of people that will take your place purchasing the product. Your NO vote isn't hurting BMW.

Let me unpack this for you bud. What you have is a text book "straw man" argument.

A straw man is a form of argument and an informal fallacy based on giving the impression of refuting an opponent's argument, while actually refuting an argument that was not presented by that opponent.

I stated 2 facts.

1. Consumers will vote with their wallets. This is an undisputed fact. Some will buy the car and some won't.

2. I will not.

Your straw man argument states that I believe BMW cares what I do and that I matter as an individual.

It may turn out that new Frankengrille will be a sales hit. It may not. I simply stated that I will not buy the car. I did it on a car forum under a relevant topic.
Rant over.

If you don't believe that bmw cares about your opinion, then why proclaim your intentions on a public forum?

Where else am I going to say it? At Target?

KoenG · 10-12-2019, 11:03 AM

Quote:

Originally Posted by Jockey

I'd apply! Don't speak German, but I do know ugly and this design is fluent in ugly.

I'am also applying... and I can speak German!

I will be more than motivated when my salary is quadruppled just to tell some BS stories.
Like an art critic that is emotionaly aroused when he sees a turd wrapped in paper and comments that he never encountered such perfect beauty before.

530iDriver · 10-12-2019, 11:05 AM

Quote:

Originally Posted by Jockey

Quote:

Originally Posted by 530iDriver

Quote:

Originally Posted by KoenG

Adrian is a complete ass. But even more worrying is that the entire board of directors believes his crap!

Just saw the Topgear review of the M135i and Ollie Kew hits the nail when he states "The ugliest hot hatch of all time. It's hideous, but then almost all BMWs are these days".

If you have better ideas, then apply for his job.

See how many chair quarter back designers and keyboard warriors in this forum would actually walk the walk...

:

I'd apply! Don't speak German, but I do know ugly and this design is fluent in ugly.

Shows is your photochop idea!

JK479 · 10-12-2019, 11:34 AM

Quote:

Originally Posted by SteveinArizona

He is tone deaf. The complaints of many of us are not that they have changed, it is that they have changed from an attractive grill to a hideous unattractive one. Change is fine...just make it attractive.

Right on- huge kidney's aren't attractive . Look at the svelt design of the 90s cars. The 528 was beautiful. Same with the 740 and 328. Z3 was rad. They were minimalistic and the elements stood out

Jockey · 10-12-2019, 11:34 AM

Quote:

Originally Posted by 530iDriver

Quote:

Originally Posted by Jockey

Quote:

Originally Posted by 530iDriver

Quote:

Originally Posted by KoenG

Adrian is a complete ass. But even more worrying is that the entire board of directors believes his crap!

Just saw the Topgear review of the M135i and Ollie Kew hits the nail when he states "The ugliest hot hatch of all time. It's hideous, but then almost all BMWs are these days".

If you have better ideas, then apply for his job.

See how many chair quarter back designers and keyboard warriors in this forum would actually walk the walk...

:

I'd apply! Don't speak German, but I do know ugly and this design is fluent in ugly.

Shows is your photochop idea!

My first task as the new design head of BMW, take the current design and...

[img]https://upload.wikimedia.org/wikiped...Badger_001.jpg[/img]

Sedan_Clan · 10-12-2019, 12:01 PM

Quote:

Originally Posted by SDCoupe

I think it looks pretty good. I guess I'm in the minority. But I like progressive design and felt BMWs we're getting a little stale. This is a nice jolt of excitement. Then again I liked the bangle butt, love the e60 M5, and drive an M coupe. So maybe I'm biased. Need to see it in person on the new 4 series to get a proper look. Photos can be deceiving.

I agree. There is nothing stimulating in BMW dealerships right now aside from the current F8X and M2/C (...and I still don't care much for the M2's fangs or rear bumper design, but overall the car looks pretty decent). BMW needed this jolt.

Sedan_Clan · 10-12-2019, 12:06 PM

Quote:

Originally Posted by J-RO

Quote:

Originally Posted by Sedan_Clan

You aren't the only one. Lots of people will like the car.

And a lot of people will not.

....and luckily for that group there will be other manufacturers that supply alternative products (...and other forums for that group to rejoice in the product they chose).

///M4ster Yoda · 10-12-2019, 12:29 PM

Quote:

Originally Posted by Jockey

Quote:

Originally Posted by 530iDriver

Quote:

Originally Posted by KoenG

Adrian is a complete ass. But even more worrying is that the entire board of directors believes his crap!

Just saw the Topgear review of the M135i and Ollie Kew hits the nail when he states "The ugliest hot hatch of all time. It's hideous, but then almost all BMWs are these days".

If you have better ideas, then apply for his job.

See how many chair quarter back designers and keyboard warriors in this forum would actually walk the walk...

:

I'd apply! Don't speak German, but I do know ugly and this design is fluent in ugly.

paliknight · 10-12-2019, 02:25 PM

Quote:

Originally Posted by ///M TOWN

Quote:

Originally Posted by paliknight

Quote:

Originally Posted by ///M TOWN

Quote:

Originally Posted by Logical

Quote:

Originally Posted by ///M TOWN

Quote:

Originally Posted by Logical

Where do u put the license plate??

In the trash.

Front plates are for the garage wall at best.

Well that's true but you must not live in USA. We don't have that option

I actually do.

Just not in one of the extremely uptight states.

If I had to run one, if get one of the tow hook mount plate holders.

I also find that when I do get pulled over, the nicer I am, the nicer they are in return.

His question is actually important. Pretty much every US vehicle is designed with rear AND FRONT license plates in mind. Whether you want to install one or not, that's up to you. But legally, you must mount a front license plate on your vehicle (depending on state registered in) and using the front tow hook or on the dash in the front windshield is not really a solution the average customer would approve of.

Then like an Audi, dead in the middle is the only option the way I see it.

That's what I was also thinking, but then it would need to be shaped for it (outlined). Once its released it'll reveal more. It just doesn't look too good, but I hope I'm wrong.

10-12-2019, 07:14 AM	#222
M5Rick General 78971 Rep 24,644 Posts Drives: M5 F10 DCT Gunmetal Join Date: Aug 2018 Location: GB iTrader: (0)	Just go Hooydonk that 4 series aberration is the end of you.
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10-12-2019, 07:20 AM	#223
435MSport6Speed Captain 432 Rep 814 Posts Drives: 435i M Sport 6 Speed Join Date: Mar 2015 Location: Mass iTrader: (0)	This design won't sell well and they will change it. Remember Acura's giant tooth grill? They changed that quickly. Or Mazda's giant smile front end? Another flop....
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10-12-2019, 08:05 AM	#225
The Choosey begger Libertarian 71762 Rep 4,035 Posts Drives: M4 Join Date: Jul 2016 Location: Sanctuary City iTrader: (0)	The new Toyota Mirai lol looks like they collaborated with Adrian lol Attached Images
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10-12-2019, 09:05 AM	#226
KoenG Lieutenant Colonel 1435 Rep 1,552 Posts Drives: i4 eDrive40 & Cupra Leon 300 Join Date: Jul 2007 Location: Europe iTrader: (0)	Adrian is a complete ass. But even more worrying is that the entire board of directors believes his crap! Just saw the Topgear review of the M135i and Ollie Kew hits the nail when he states "The ugliest hot hatch of all time. It's hideous, but then almost all BMWs are these days".
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10-12-2019, 09:13 AM	#228
Paisano Private 21 Rep 80 Posts Drives: M4 Comp Join Date: Feb 2017 Location: Canada iTrader: (0)	There is also the Camaro redesign that happened less than a year into the new model. If I remember correctly it also had a horrid, cavernous maw.
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10-12-2019, 09:41 AM	#229
shortseller Brigadier General 1006 Rep 3,396 Posts Drives: ‘18 ABM F80ZCP/dct Join Date: Aug 2010 Location: NOVA iTrader: (0)	Because we just can’t stand still and keep refining like say a 911. __________________ Last edited by shortseller; 10-12-2019 at 03:58 PM..
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10-12-2019, 09:42 AM	#230
SDCoupe First Lieutenant 83 Rep 335 Posts Drives: M Coupe Join Date: Oct 2013 Location: San Diego iTrader: (0)	I think it looks pretty good. I guess I'm in the minority. But I like progressive design and felt BMWs we're getting a little stale. This is a nice jolt of excitement. Then again I liked the bangle butt, love the e60 M5, and drive an M coupe. So maybe I'm biased. Need to see it in person on the new 4 series to get a proper look. Photos can be deceiving.
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10-12-2019, 10:16 AM	#231
Habber Colonel 3763 Rep 2,091 Posts Drives: BMW M3 2025 Join Date: Sep 2016 Location: Canada iTrader: (1) Garage List [9.87]	They should have changed the designer and not the design.
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