[NGT2]

Originally Posted by Rocket455

Domagoj Dukec stated a few years ago that “good design is not about pretty or ugly”. Perhaps that concept is too philosophically advanced for a Neanderthal like me to wrap my head around, but it sounds like the biggest crock of sh!t I've ever heard. That would only make sense if you're designing something for the sole purpose of functionality and functionality alone, but he put Swaovski crystal headlights in the new 7 series, so that can't be it. The fact that the chief designer at a large and popular automaker was able to retain his/her job after making a comment like that is all you need to know about BMW's current design direction.

The globe has an obsession with “progress” right now. It’s likely cyclical. Basically, just don’t be anything like anything from the past and then call it “progress”. All BMW design is currently just meant to get attention. They don’t care what kind. Maybe Asian markets are built on hype and nothing else, so attention is all that matters. But I have a feeling it will cycle back around.

[bavarianboar]

Originally Posted by NGT2

I can see some Kia coming through

I put some comments in the other G60 forum about the design interview and direction, did not get traction but they might be of interest. Of course opinions are my own

https://www.bimmerpost.com/forums/sh....php?t=2020079