[Jason]

BIMMERPOST NEWS

BMW U.S. Reports November 2014 Sales

57
COMMENTS

Tweet

BMW Group U.S. Reports November 2014 Sales

• BMW brand sales down 2.3 percent
• MINI brand sales up 9.5 percent
• BMW Motorcycle sales up 1.5 percent

Woodcliff Lake, NJ – December 2, 2014… Sales of BMW brand vehicles decreased 2.3 percent in November for a total of 31,019 compared to 31,752 vehicles sold in November, 2013. Year-to-date, the BMW brand is up 9.7 percent on sales of 298,212 compared to 271,891 sold in the first eleven months of 2013.

“The traffic in our showrooms was very strong in November, especially over the Thanksgiving weekend, and I expect that momentum to continue in December and carry us to an all-time sales record at the end of 2014,” said Ludwig Willisch, President and CEO, BMW of North America. “I am especially pleased to see MINI moving forward as availability of the new models improves. On the BMW side, the new X6 joins the U.S. model lineup this month adding even more breadth to what I regard as the best BMW model range ever.”

To see and hear more of Ludwig Willisch's perspective on the November sales and the remaining weeks of 2014, click here.

BMW Group Sales
The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 36,028 vehicles, a decrease of 0.8 percent from the 36,327 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 4.8 percent on sales of 347,709 in the first eleven months of 2014 compared to 331,801 in the same period of 2013.

BMW Pre-Owned Vehicles
In November, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased slightly, by 3.1 percent, to 15,353 vehicles compared to the 15,838 vehicles sold in November, 2013. Year-to-date, BMW used vehicles (including certified pre-owned and pre-owned) are up 10.0 percent on sales of 179,808 compared to 163,476 sold in the first eleven months of 2013.

MINI Brand Sales
For November, MINI USA reports 5,009 automobiles sold, an increase of 9.5 percent from the 4,575 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 49,497 automobiles, a decrease of 17.4 percent from the 59,910 automobiles sold in the first eleven months of 2013.

MINI Pre-Owned Vehicles
In November, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,728 automobiles, a decrease of 10.7 percent from the 1,936 sold in November, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 22,682 automobiles, an increase of 13.0 percent from the 20,079 automobiles sold in the first eleven months of 2013.

[E90M3JETS]

Interesting that even with the new i3 and i8 sales, BMW could not offset the 5 series decline in sales. Also the 2-series are not showing growth vs. 1-series last year sales despite the good reviews probably because of launch of the Audi A3 and Mercedes CLA (both with 4-doors). I am very concerned with BMW losing momentum.

[Pauleebe]

Much like the 3 series dropping off of C&D's top 10 list, I'm not upset that their sales didn't match up to last November's. Some sales damage to them might slap them in the face and serve as a wake up call.

Regarding 5 series, I think it's fair to say that the chassis is reaching end of life and buyers are waiting for the next model.

Regarding the X3, it's just too expensive.

There isn't a value proposition with BMW's anymore compared to other luxury brands, and enthusiasts are jumping ship. They don't have enough standard equipment, and the prices keep increasing. Only people they're aiming to appeal to as of late are badge whores, and I guess even they have a tipping point.

[fcman]

Originally Posted by E90M3JETS

Interesting that even with the new i3 and i8 sales, BMW could not offset the 5 series decline in sales. Also the 2-series are not showing growth vs. 1-series last year sales despite the good reviews probably because of launch of the Audi A3 and Mercedes CLA (both with 4-doors). I am very concerned with BMW losing momentum.

Yup, 5 series sales are brutal. And who knows that there is a 2 series? No one is even talking about it. The M235i (with basically no mention of the 228i) got some good reviews and then the focus switched to the A3 immediately. Audi is selling 3 to 4 A3s for every 2er sold. This month they sold over 2,500 A/S3s

[fecurtis]

Originally Posted by fcman

Yup, 5 series sales are brutal. And who knows that there is a 2 series? No one is even talking about it. The M235i (with basically no mention of the 228i) got some good reviews and then the focus switched to the A3 immediately. Audi is selling 3 to 4 A3s for every 2er sold. This month they sold over 2,500 A/S3s

They're cheaper and more practical. The 2 Series is geared more towards enthusiasts whereas the A3 is geared towards young people wanting a luxury brand at a reasonable price.

BMW has a FWD based A3/CLA competitor in the pipeline. Figure by now, they kind of have to. The CLA allowed the C-Class to move even further upmarket, Audi delayed the launch of their next gen A4 because the interior of the C-Class was so top notch so presumably they're moving more upmarket with the A4 now that they have the A3. BMW's new entry level car would allow them to do the same with the next gen 3 Series.

AFAIK, BMW is testing two FWD cars. Some god awful 2 Series variant that will (hopefully) never set foot in America, then the next 1-Series which looks much better, http://f20.1addicts.com/forums/showthread.php?t=1031527

[Pauleebe]

BMW's biggest mistake was underestimating the A3/CLA market by releasing the 2 series but not a gran coupe or planning a 1 series sedan even earlier. I remember laughing when BMW released a statement that they had no plans for a 1 series sedan, and they quickly changed course a matter of weeks later.

Only downside is the 1 series sedan is FWD, but hopefully it's designed well and has a RWD based xDrive chassis.

[NickyC]

The cost of nearly everything is going up (except oil which is another bad story) while wages are decreasing. It's pretty simple math that even with 8 year car loans now (lmfao), the sales numbers are going to start taking a hit. The "class" of people who purchase these cars is being eviscerated in this country, and it's only going to get worse.

[swifty]

Originally Posted by fcman

Yup, 5 series sales are brutal. And who knows that there is a 2 series? No one is even talking about it. The M235i (with basically no mention of the 228i) got some good reviews and then the focus switched to the A3 immediately. Audi is selling 3 to 4 A3s for every 2er sold. This month they sold over 2,500 A/S3s

That primarily has to do with the fact that A3 is available in 4 door instead of coupe as in the 2 series.

Honestly BMW missed the boat on this one by providing the 2 series in this form. Not everyone wants the 4 door in the size of the F30 and by the time they come out with the 2 series in 4 doors, it will be front wheel drive layout.

[cc3]

The i3 looking like a major disappointment given the size of the investment.

[DieGrüneHölle]

New X5 sales still barely outselling the last year sales of the outgoing E70 X5.

[eldo33]

Originally Posted by dwalls90

Much like the 3 series dropping off of C&D's top 10 list, I'm not upset that their sales didn't match up to last November's. Some sales damage to them might slap them in the face and serve as a wake up call.

Regarding 5 series, I think it's fair to say that the chassis is reaching end of life and buyers are waiting for the next model.

Regarding the X3, it's just too expensive.

There isn't a value proposition with BMW's anymore compared to other luxury brands, and enthusiasts are jumping ship. They don't have enough standard equipment, and the prices keep increasing. Only people they're aiming to appeal to as of late are badge whores, and I guess even they have a tipping point.

100% AGREED. i hope it gets a little worse for a few more months so BMW can understand that price increase of the car with all those options are RIDICULOUS. even a 3 series loaded is over $50k+. CPOs is the way to go now.

[cmk227]

I like how the spin mini brand up 9.5%. The YTD trend of -17.4% is not a good sign for the mini brand

[M3 Adjuster]

Originally Posted by E90M3JETS

Interesting that even with the new i3 and i8 sales, BMW could not offset the 5 series decline in sales. Also the 2-series are not showing growth vs. 1-series last year sales despite the good reviews probably because of launch of the Audi A3 and Mercedes CLA (both with 4-doors). I am very concerned with BMW losing momentum.

? 1/2 series sales are up 7% for the year.. simply down in November
I would bet that the event promotions for the X1 took a toll on some 2 series sales.

Note that sales of the same 1/2 series models were up 14% for the month of October.

http://f30.bimmerpost.com/forums/sho....php?t=1054212


Agree that BMW missed the boat not creating a 2 series gran coupe (aka sedan)

[M3 Adjuster]

Originally Posted by NickyC

The cost of nearly everything is going up (except oil which is another bad story) while wages are decreasing. It's pretty simple math that even with 8 year car loans now (lmfao), the sales numbers are going to start taking a hit. The "class" of people who purchase these cars is being eviscerated in this country, and it's only going to get worse.

Reading comprehension fail?

“The traffic in our showrooms was very strong in November, especially over the Thanksgiving weekend, and I expect that momentum to continue in December and carry us to an **all-time sales record ** at the end of 2014 "

It's pretty simple math.. that BMW sold more vehicles than ever in 2013... and is on pace to do it again in 2014... Read the figures again... BMW has sold more cars this year than last... and more trucks.... the only category that is down is MINI because of the changeover issues with the new models. Sorry that the math doesnt support your social commentary.

oh wait.... you said " the sales numbers are * Going to start taking a hit * "

ok.. since you phrased it that way.. I'll wait... just like I'll wait for the chicken littles to be right about the US stock market having a " correction" and falling.. pundits have been saying that since last year..

[DieGrüneHölle]

It would be interesting to see lease vs purchases breakdown for all brands.

[G07xG80]

My opinion is BMW should just kept what it was.. A 3 a 5 and a 6.. The 1s are so ugly and the 2s are ugly as well.. All these different models is just confusing.. Keep it simple BMW.. With reasonable pricing.. I would never buy a brand new BMW.. I could afford it and I would never..60k?!? When you can wait a year or 2 and pay 35.. The whole 1 lineup sucks.. Btw I love my 335is!!

[M3 Adjuster]

Originally Posted by Joey335is

My opinion is BMW should just kept what it was.. A 3 a 5 and a 6.. The 1s are so ugly and the 2s are ugly as well.. All these different models is just confusing.. Keep it simple BMW.. With reasonable pricing.. I would never buy a brand new BMW.. I could afford it and I would never..60k?!? When you can wait a year or 2 and pay 35.. The whole 1 lineup sucks.. Btw I love my 335is!!

Ooh look another Luddite ! So... Mr. new old school... did you forget about the 7 series? BMW has been making those for a little while now...

And let's get this again.. BMW should stop making new models because it " cornfuses " you... an outspoken NON BUYER. wow. that's some really great advice.

Finally.. the BMW lineup starts around 30K... a mere 50% of your indicated price for a new BMW.. not that it's easy to keep one in the 30s very long.. I will agree with that.. Thanks for letting us all now that one can save some cash buying a 2 year old model. I was shocked to find out that only happens with " overpriced BMWs... "


Happy to hear that you enjoy your 335is though!

[G07xG80]

Originally Posted by M3 Adjuster

Ooh look another Luddite ! So... Mr. new old school... did you forget about the 7 series? BMW has been making those for a little while now...

And of course the 7 series.. You know where I'm going with this..

[G07xG80]

I don't think I spelled confusing wrong?

[G07xG80]

Maybe you need some glasses... Or you just can't read.. Derp

[M3 Adjuster]

Originally Posted by Joey335is

Cornfusing?? It's my opinion.. Don't take it too heart.. Stop acting like you own BMW.. When you probably only sell them

Yes. It's your opinion. So far it's not shared by at least 347,709 people this year... Plus me !
Again... enjoy your 335is... and don't forget to look up the definition of Luddite...

[G07xG80]

Well more power to you guys.. I'll stick with my e92..