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      09-03-2019, 09:40 AM   #1
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Hood Badge Crooked

I bought a new 2019 430i Gran Coupe a couple of weeks ago and when washing it yesterday noticed the hood badge (roundel) is crooked. Turned slightly to the right. I notice if I look closely at the edges it appears to be attached with double sided tape, but I thought these had two pins and fit into grommets that are pushed first into two holes in the hood (actually the front end to be technical).

So, question for the forum, did BMW change how these attach? If so, fine, if not something is amiss here.

Last edited by 155MPH; 09-03-2019 at 09:44 AM.. Reason: Typo
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      09-03-2019, 09:44 AM   #2
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Sounds like a trip to the dealer is needed as the car is new. The colored foil might not be positioned properly on the badge base. I've not seen a front or rear badge not using the pins, but don't have anything newer than 2015.
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      09-03-2019, 09:46 AM   #3
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I’ve emailed the general manager of the dealership and is awaiting his reply. Was hoping someone on here has knowledge and can arm me with the facts on the 2019 badge so I don’t get spun a story by the dealer.
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      09-03-2019, 10:08 AM   #4
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Do you have photos?
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      09-03-2019, 10:25 AM   #5
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      09-03-2019, 11:21 AM   #6
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Quote:
Originally Posted by 155MPH View Post
I bought a new 2019 430i Gran Coupe a couple of weeks ago and when washing it yesterday noticed the hood badge (roundel) is crooked. Turned slightly to the right. I notice if I look closely at the edges it appears to be attached with double sided tape, but I thought these had two pins and fit into grommets that are pushed first into two holes in the hood (actually the front end to be technical).

So, question for the forum, did BMW change how these attach? If so, fine, if not something is amiss here.
Please see the attached photo. This is probably what you are observing with your front BMW emblem.

How to remove a front BMW emblem that has been installed with double-sided tape:

1) Place blue painter's-type tape on the vehicle's paint immediately around the circumference of the emblem to prevent scratching the paint.

2) Obtain a plastic card such as an old credit card, store gift card, hotel key. I save them because they come in various thicknesses which translates into various flexibilities of it as a plastic tool which is helpful for a task like this.

3) Slip the edge of the plastic card under the edge of the round emblem. Use a back and forth sawing motion and work your way around the emblem to cut through the double sided tape to free the emblem from the car panel.

4) Removing the tape residue is usually pretty simple by just rubbing the tips of your fingers on the residue to create some heat.

5) To reinstall emblem. Buy some 3M double sided tape designed to adhere auto trim at your local auto parts store.

How to install an old style front emblem with long pins on a new style plastic car panel that requires a double side tape installation:

6) Like the rear emblem, it has two pins designed to use grommets to push into holes on the front of a metal hood. Use snips, clippers or a sharp utility blade to cut off the two plastic pins on the backside of the front emblem.

7) Apply pieces of double sided 3M tape around the inside circumference of the emblem.

8) Test fit the emblem on the car. If the alignment mounds on the car's plastic panel protrude too much and interfere with installation of the emblem, then use a sharp utility blade to carefully trim down the height of the alignment mounds.

9) When test fitting the emblem, use a pen to mark lines on the surrounding blue painter's tape that correspond to the four North, South, East, and West lines on the BMW logo on the front of the emblem.

10) Remove the remaining covering on the double sided that that is already applied to the back of the emblem. Align the lines on the emblem with your pen marks and press the emblem firmly onto the car panel. Remove the protective blue painter's tape.

Hope this helps!
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      09-03-2019, 03:54 PM   #7
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Quote:
Originally Posted by 155MPH View Post
I’ve emailed the general manager of the dealership and is awaiting his reply. Was hoping someone on here has knowledge and can arm me with the facts on the 2019 badge so I don’t get spun a story by the dealer.
Has the service dept refused to fix it? This sounds like a case of making a mountain out of a molehill. Getting a GM involved when you haven’t even spoken to service yet sounds like overkill.
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      09-03-2019, 04:02 PM   #8
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My emblem does not have pins, and is attached with double sided tape.
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      09-03-2019, 04:02 PM   #9
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Originally Posted by Elvisfan View Post
Has the service dept refused to fix it? This sounds like a case of making a mountain out of a molehill. Getting a GM involved when you haven’t even spoken to service yet sounds like overkill.
Right after I bought the car the GM sent me an email and asked me if I had any questions or issues to feel free to reach out to him. As such i sent him an email and simply asked if this was something that had changed and if it was something they could correct. That's all. I have not yet heard back from him. I assume at some point I would. The point of this post was simply to find out if this is a change the way BMW is attaching the badges since everything I had seen on the internet showed them with two pins and two grommets.

Since I posted I have seen many replies indicating that is so, including instructions on how to attach, so now I will just need to go to the service dept, as you said. Thanks for the reply.
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      09-03-2019, 04:03 PM   #10
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Quote:
Originally Posted by Billfitz View Post
My emblem does not have pins, and is attached with double sided tape.
Thanks. That confirms the change. Appreciate it. Seems like quality control should have picked up on the crooked emblem before it left the factory. I guess not.
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      09-03-2019, 04:06 PM   #11
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Quote:
Originally Posted by visionaut View Post
Thanks much, this is what I was searching for but could not find.
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      09-03-2019, 04:12 PM   #12
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Originally Posted by Gen13 F36 View Post
Do you have photos?
I took this a few minutes ago
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Last edited by 155MPH; 09-03-2019 at 04:14 PM.. Reason: attached picture
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      09-03-2019, 04:51 PM   #13
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It seems that there's more than one style of badge. I expected to find mine to have pins, found out when I pulled it that it did not. I would think yours doesn't, otherwise it should be impossible for it to be crooked.
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      09-03-2019, 06:24 PM   #14
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Quote:
Originally Posted by 155MPH View Post
I took this a few minutes ago
That would drive me bat shit crazy!
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      09-03-2019, 08:39 PM   #15
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Check for accident damage and repaint. Not likely it was delivered from factory that way.
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      09-03-2019, 10:21 PM   #16
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Quote:
Originally Posted by pshovest View Post
Check for accident damage and repaint. Not likely it was delivered from factory that way.
I disagree. It’s stuck on. Someone could have very easily been asleep at the hood. Maybe even on purpose.
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      09-04-2019, 03:42 AM   #17
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Originally Posted by F30ZHP View Post
That would drive me bat shit crazy!
Hence why I posted this and why I must correct it!
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      09-04-2019, 03:44 AM   #18
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It must have been installed during Octoberfest! Anyway, the dealer should have inspected the vehicle before putting it on the lot and definitely before delivery.

3M tape that size doesn't usually come loose and the 2 protruding locators would have kept it aligned with the 2 dimples on the bumper cover.

The assembly final line has very bright lights with several human inspectors and cameras. This would have been caught on a KIA and certainly BMW.

Last edited by GenXer; 09-04-2019 at 03:50 AM..
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      09-04-2019, 03:47 AM   #19
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Quote:
Originally Posted by pshovest View Post
Check for accident damage and repaint. Not likely it was delivered from factory that way.
Quote:
Originally Posted by Billfitz View Post
It seems that there's more than one style of badge. I expected to find mine to have pins, found out when I pulled it that it did not. I would think yours doesn't, otherwise it should be impossible for it to be crooked.
Initially my mind went to accident damage because I thought all of the badges had pins/grommets. I am now finding that is not the case and I do believe this is one of those that slipped past Q/A at the factory. I will resolve it.

Thanks for all the input everyone.

Last edited by 155MPH; 09-04-2019 at 03:48 AM.. Reason: typo
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      09-04-2019, 03:53 AM   #20
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Quote:
Originally Posted by GenXer View Post
It must have been installed during Octoberfest! .....

The assembly final line has very bright lights with several human inspectors and cameras. This would have been caught on a KIA if not BMW.

It was built before the start of Octoberfest but hey, I can see someone missing it. I did when i bought the car and I went around and around the car multiple times, as did my wife. It wasn't until I hand washed the car a week after purchase that I noticed it.
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      09-04-2019, 04:01 AM   #21
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Quote:
Originally Posted by 155MPH View Post
It was built before the start of Octoberfest but hey, I can see someone missing it. I did when i bought the car and I went around and around the car multiple times, as did my wife. It wasn't until I hand washed the car a week after purchase that I noticed it.
You must have very strong hands LOL

It's also possible the roundel has shorter than usual locator pins that didn't seat properly on the two dimples.

Last edited by GenXer; 09-04-2019 at 04:06 AM..
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      09-04-2019, 07:30 AM   #22
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That is seriously off center, I agree someone must have had a bad day when they applied it. Definitely take it back to the dealership. I wouldn't be able to deal with that myself. You don't want to damage things changing it yourself.
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