That controversial BMW commercial

Alias1431 · 01-13-2021, 04:30 AM

https://www.thisismoney.co.uk/money/...omo-video.html

What do you all think? Not a great commercial IMO, ageism aside. Comes off as tone deaf.

jzmundy · 01-13-2021, 05:20 AM

I literally couldn't make it past about 90 seconds in. I can scarcely believe this is an official production. To say it's crass is a gross understatement. What a joke.

Admiral · 01-13-2021, 05:24 AM

Total Crap. what a waste of money

titomi · 01-13-2021, 05:34 AM

spangle1980 · 01-13-2021, 06:06 AM

They use a profanity in an advert? Allowed?

It's a bit ... Cars (the movie?)?

Lady Jane · 01-13-2021, 06:21 AM

Marketing video explained:

fndrplayer13 · 01-13-2021, 06:47 AM

Just awful. What is wrong with BMW?

Tchgrif · 01-13-2021, 07:03 AM

fire the marketing department, they are in over their heads. best to start anew

NY908K · 01-13-2021, 07:29 AM

Absolutely terrible

heavyD^2 · 01-13-2021, 07:58 AM

We have commercials up here like a Subaru one that have a husband and wife that have three Crosstreks as kids. This kind of has that same vibe of silliness. Maybe advertising companies think this is the way to target millenials?

clivem2 · 01-13-2021, 08:28 AM

It's an attempt to take us to EVs. They at least used an older 7 series, not the current one.

I get what they are trying to do but it doesn't sit well with us old ICE diehards. The iDrive crashing wasn't a good advert. Overall I'm not too against the advert and I think they will refine it. It's not long before more such EVs adverts will tells ICE fans how old fashioned we are.

TXSchnee · 01-13-2021, 08:41 AM

I was just going to post about this. I am a young Gen X/Old Millenial and this commercial just makes me embarrassed to own a BMW. They really need to find a different marketing/advertising company and quit hiding behind "you don't get it, because you're not hip" excuses for their awful new designs. https://jalopnik.com/bmw-needs-to-st...ple-1846044462

zilla91 · 01-13-2021, 08:59 AM

It appears the advert has done its job by getting people to talk about it... all publicity is good publicity.

But yes, it's an awful advert.

rmorin1249 · 01-13-2021, 09:07 AM

BMW has lost its soul. The snout nosed 4 series and commercials like this confirm my assertion. It's sad.

keithguido · 01-13-2021, 09:31 AM

It does get people talking which is marketing...... I can relate to 750I!

fndrplayer13 · 01-13-2021, 09:32 AM

Going to repost this from the ix thread, because it applies here as well:

Also, ironically, as somebody in their early thirties and in what is probably one of BMWs youngest demographic of buyers, I find their new designs to be not at all attractive. Hideous, is the world I will continue to use. Their marketing keeps making fun of boomers and old people with "dated" opinions, but the fact of the matter is their terrible design doesn't appeal to anybody, young or old. When you have enthusiast forums filled with people grossed out at what the company is pushing out - in addition to nearly the entirety of the car media - the company would be wise to be concerned.

BMWZ4 · 01-13-2021, 09:45 AM

What.The.Frack. I've seen a lot of ridiculous car ads, but this one is total shite. The cheese has definitely slipped off BMW's cracker...wow.

Bob in IL · 01-13-2021, 09:58 AM

I see this thing was for the 2021 CES maybe BMW thought that was the market for something like this. I agree, this video should be filed away and not run again.

TheFiX3r · 01-13-2021, 12:37 PM

I'm a young gen X ("Xennial") and this ad is awful.

Has me very much missing my old E46 M3

383vett · 01-13-2021, 01:17 PM

Really ugly

HighlandPete · 01-13-2021, 02:17 PM

The irony... All the negativity on an 'X' model forum.

Go back a few years, the introduction of the SUV X5 was a step too far, the end of BMW.

clivem2 · 01-13-2021, 02:36 PM

Quote:

Originally Posted by HighlandPete

The irony... All the negativity on an 'X' model forum.

Go back a few years, the introduction of the SUV X5 was a step too far, the end of BMW.

Good point. I know we moan a lot about the lack of EV charging points. I wonder when the boot will be on the other foot...a lack of petrol stations. We’ll be dragged kicking and screaming into the new world.

01-13-2021, 04:30 AM	#1
Alias1431 Lieutenant Colonel 800 Rep 1,961 Posts Drives: 2019 BMW X3 M40i Join Date: May 2019 Location: Washington iTrader: (0)	That controversial BMW commercial https://www.thisismoney.co.uk/money/...omo-video.html What do you all think? Not a great commercial IMO, ageism aside. Comes off as tone deaf.
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01-13-2021, 05:20 AM	#2
jzmundy Major 991 Rep 1,495 Posts Drives: F97 Join Date: Jan 2008 Location: Raleigh, NC iTrader: (6)	I literally couldn't make it past about 90 seconds in. I can scarcely believe this is an official production. To say it's crass is a gross understatement. What a joke. __________________ Then - E53, E85, E92, E82, F15, F80, G01 Now - F97, Macan S
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01-13-2021, 05:24 AM	#3
Admiral Lieutenant 776 Rep 593 Posts Drives: 2019 BMW X3 2.0D X Line G01 Join Date: Nov 2019 Location: Cymru UK iTrader: (0)	Total Crap. what a waste of money
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01-13-2021, 05:34 AM	#4
titomi Colonel 928 Rep 2,046 Posts Drives: X3 G01 30i xDrive Join Date: Feb 2018 Location: EU iTrader: (0) Garage List 2018 X3 G01 [0.00]	__________________ '18 G01 X3 xDrive 30i xLine, Sophisto grey, Vernasca Mocha, Adaptive
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01-13-2021, 06:06 AM	#5
spangle1980 Deadly 1329 Rep 2,093 Posts Drives: X3 M40d BG LCI Join Date: Jun 2018 Location: UK iTrader: (0)	They use a profanity in an advert? Allowed? It's a bit ... Cars (the movie?)?
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01-13-2021, 06:21 AM	#6
Lady Jane Cailín gan eagla. 72072 Rep 1,008 Posts Drives: 2024 X3 M40i and R1200RT bike. Join Date: Mar 2020 Location: Atlantic Canada. iTrader: (0)	Marketing video explained:
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01-13-2021, 06:47 AM	#7
fndrplayer13 First Lieutenant 205 Rep 339 Posts Drives: 2021 X3 30e / 2018 Model 3 Join Date: Aug 2020 Location: Chicago, IL iTrader: (0)	Just awful. What is wrong with BMW?
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01-13-2021, 07:03 AM	#8
Tchgrif Lieutenant 268 Rep 460 Posts Drives: X4 M40i Join Date: Sep 2014 Location: pgh pa, USA iTrader: (0)	fire the marketing department, they are in over their heads. best to start anew
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01-13-2021, 07:29 AM	#9
NY908K Private 49 Rep 67 Posts Drives: 2018 X3 M40i Join Date: Nov 2020 Location: NY iTrader: (0)	Absolutely terrible
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01-13-2021, 07:58 AM	#10
heavyD^2 Colonel 3689 Rep 2,956 Posts Drives: X3M Competition Join Date: Apr 2018 Location: Too close to Santa iTrader: (0)	We have commercials up here like a Subaru one that have a husband and wife that have three Crosstreks as kids. This kind of has that same vibe of silliness. Maybe advertising companies think this is the way to target millenials?
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01-13-2021, 08:28 AM	#11
clivem2 Colonel 541 Rep 2,073 Posts Drives: X3 M40i Join Date: Aug 2008 Location: UK iTrader: (0)	It's an attempt to take us to EVs. They at least used an older 7 series, not the current one. I get what they are trying to do but it doesn't sit well with us old ICE diehards. The iDrive crashing wasn't a good advert. Overall I'm not too against the advert and I think they will refine it. It's not long before more such EVs adverts will tells ICE fans how old fashioned we are. __________________ Current: G01 M40i Silver / Tartufo Previous: E30 318iS, E39 520i 523i 523i, E46 vert 330i 330i, E93 vert 335i, F25 30D 35D
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01-13-2021, 08:41 AM	#12
TXSchnee Major 1322 Rep 1,388 Posts Drives: 2024 XM Join Date: Nov 2018 Location: Texas iTrader: (0)	I was just going to post about this. I am a young Gen X/Old Millenial and this commercial just makes me embarrassed to own a BMW. They really need to find a different marketing/advertising company and quit hiding behind "you don't get it, because you're not hip" excuses for their awful new designs. https://jalopnik.com/bmw-needs-to-st...ple-1846044462 __________________ 2024 BMW XM 2023 Porsche Taycan Cross Turismo 4S 2023 BMW iX M60 (sold) 2020 Porsche Cayenne E Hybrid (sold) 2018 X3 M40i (sold)
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01-13-2021, 08:59 AM	#13
zilla91 Private First Class 55 Rep 167 Posts Drives: X3 M40i Join Date: Nov 2020 Location: UK iTrader: (0)	It appears the advert has done its job by getting people to talk about it... all publicity is good publicity. But yes, it's an awful advert.
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01-13-2021, 09:07 AM	#14
rmorin1249 Lieutenant Colonel 823 Rep 1,798 Posts Drives: 2019 X5 MSport 40i Join Date: Jan 2019 Location: Hagerstown MD iTrader: (0)	BMW has lost its soul. The snout nosed 4 series and commercials like this confirm my assertion. It's sad. __________________ COL(Ret), US Army Hagerstown MD 2019 X5 40i MSport Alpine White/Coffee (my 13th BMW) 2015 Mercedes SL400; 2009 Lexus RX350
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01-13-2021, 09:31 AM	#15
keithguido First Lieutenant 260 Rep 383 Posts Drives: 2023 BMW X3M40 1984 911 TARGA Join Date: Nov 2020 Location: Prescott Valley AZ iTrader: (0) Garage List 2023 BMW X3 M40 [10.00]	It does get people talking which is marketing...... I can relate to 750I! __________________ 2023 X3 M40I 2018 X3 30i M Sport 2011 550i 2005 325i 1985 535I 2017 F150 2016 GS 2004 545i 1994 525I 1984 911 TARGA 2014 HD ULTRA
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01-13-2021, 09:45 AM	#17
BMWZ4 Major General 1914 Rep 5,115 Posts Drives: '23 X1/'23 Allroad Progressiv Join Date: Apr 2010 Location: Toronto iTrader: (1)	What.The.Frack. I've seen a lot of ridiculous car ads, but this one is total shite. The cheese has definitely slipped off BMW's cracker...wow. __________________ '11 Z4 30i (retired);'11 X3 28i (retired); '15 M235i Stage 1 Dinan (recalled & crushed); '16 M235i Stage 3 Dinan (retired); '15 X3 28i (retired); '14 328i (retired), 2019 X3M40i (retired); Loaded '18 X1 (retired); Loaded '20 X3MC DG, Black/Tan Merino (retired); Loaded '23 X1 Cape York green and Red/Black interior; '23 Audi A4 Allroad Progressiv
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01-13-2021, 09:32 AM	#16
fndrplayer13 First Lieutenant 205 Rep 339 Posts Drives: 2021 X3 30e / 2018 Model 3 Join Date: Aug 2020 Location: Chicago, IL iTrader: (0)	Going to repost this from the ix thread, because it applies here as well: Also, ironically, as somebody in their early thirties and in what is probably one of BMWs youngest demographic of buyers, I find their new designs to be not at all attractive. Hideous, is the world I will continue to use. Their marketing keeps making fun of boomers and old people with "dated" opinions, but the fact of the matter is their terrible design doesn't appeal to anybody, young or old. When you have enthusiast forums filled with people grossed out at what the company is pushing out - in addition to nearly the entirety of the car media - the company would be wise to be concerned.
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01-13-2021, 09:58 AM	#18
Bob in IL Major 794 Rep 1,002 Posts Drives: 2024 G01 X3, 2019 G30 5 Series Join Date: Oct 2015 Location: Chicago area iTrader: (0)	I see this thing was for the 2021 CES maybe BMW thought that was the market for something like this. I agree, this video should be filed away and not run again. __________________ Current: 2024 G01 (Mineral White/Black) & 2019 G01 (Bluestone Metallic/Ivory White)
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01-13-2021, 12:37 PM	#19
TheFiX3r Private First Class 24 Rep 103 Posts Drives: 2018 X3 M40i Join Date: Dec 2020 Location: Texas iTrader: (0)	I'm a young gen X ("Xennial") and this ad is awful. Has me very much missing my old E46 M3
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01-13-2021, 01:17 PM	#20
383vett Major 626 Rep 1,045 Posts Drives: 2018 X3 M40i, 2012 X3 Xdrive35 Join Date: Aug 2012 Location: Moraga, California iTrader: (0)	Really ugly __________________ 2016 Z06 Vette, 10.53@132 1984 Vette, 406, 10.23@131 2021 SQ5
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01-13-2021, 02:17 PM	#21
HighlandPete Lieutenant General 6663 Rep 15,858 Posts Drives: BMW F11 535i Touring Join Date: Mar 2007 Location: Scotland, Highland Region iTrader: (0)	The irony... All the negativity on an 'X' model forum. Go back a few years, the introduction of the SUV X5 was a step too far, the end of BMW.
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