[TXSTYLE]

Very interesting and impressive read from multiple owners of this latest FORD eVehicle.

https://www.freep.com/story/money/ca...rs/4636946001/

[5.M0NSTER]

Yeah, the main problem is the name. They should have never called it the Mustang. I'm sure it's a good car, but total BS name.

[dgoldenz]

Guy spends $160 driving across country, makes headlines. Headline forgets to state that he spent 10 hours charging the car.

Let's assume we're driving 3000 miles. Let's also assume we are driving a gas engine car that gets 30mpg highway. So we need 100 gallons at say $3/gallon average. $300. $300 - 160 = $140. So he spent 10 hours at charging stations to save $140. I don't know about you, but my time and patience is worth more than $14/hour.

[R N M]

^
Not to mention all the inconvenience and detours for him to do all this charging.

Detroit Free Press - in other words free Ford Marketing! 😀

[_X]

I saw a deep red one of these on the road the other day. Looks surprisingly good.

Agreed that saving even double that for ten hours isn’t worth it.

[SteveinArizona]

Originally Posted by dgoldenz

Guy spends $160 driving across country, makes headlines. Headline forgets to state that he spent 10 hours charging the car.

Let's assume we're driving 3000 miles. Let's also assume we are driving a gas engine car that gets 30mpg highway. So we need 100 gallons at say $3/gallon average. $300. $300 - 160 = $140. So he spent 10 hours at charging stations to save $140. I don't know about you, but my time and patience is worth more than $14/hour.

This is a mostly valid point but you need to adjust your calculations to allow for 15 minutes every gasoline fillup and if the owner combined charging with lunch, dinner, etc., then the time doesn't really count.

[TXSTYLE]

Originally Posted by SteveinArizona

This is a mostly valid point but you need to adjust your calculations to allow for 15 minutes every gasoline fillup and if the owner combined charging with lunch, dinner, etc., then the time doesn't really count.

Which common sense tells me, those charge ups included some recreational or down time.

And who cares that they call it a Mustang. in fact, considering it is one of the most iconic and recognized car Marques on earth, makes perfect sense. (not directed at you Steve)

[stein_325i]

I checked out a Mach-E in person the other week. Very nice car, the one I looked at was a pretty nicely spec'd model at ~$50k, but the interior was comfortable and had surprisingly nice materials in most areas. The hatch isn't as practical as I'd hoped, the rakish roofline takes up a lot of vertical space, and the tech is a bit clumsy, but its a nice alternative. The main issue I have with it is not really anything Ford specific but rather that Electrify America is a terrible charging network in speed, reliability, and customer support. This is one of Tesla's biggest advantages in my opinion.

[stein_325i]

As much as it is not a Mustang, from a marketing perspective it was a genius idea.

In Jason Cammisa's review, he makes an interesting point:

Originally Posted by Jason Cammisa

Putting the Mustang name on a midsize SUV was a genius move. Do you care about the Ford Edge? No. But you care about Mach-E, which is the same basic idea. Mustang name means it has to do things that Edge doesn’t. Like: handle well. Have great steering. Be quick. It does all 3, and this is just the ‘slow’ base model.

EV's clearly have trouble being hyped up if they aren't Tesla's, so what does Ford do, put an iconic name on it in the hopes of sales at the cost of diluting the brand. Will it be worth it in the long run? I guess we'll see.

[MOTOP]

He also had to stop at each and every hotel to change.
What's the downtime price tag?

[5.M0NSTER]

Originally Posted by stein_325i

As much as it is not a Mustang, from a marketing perspective it was a genius idea.

In Jason Cammisa's review, he makes an interesting point:
EV's clearly have trouble being hyped up if they aren't Tesla's, so what does Ford do, put an iconic name on it in the hopes of sales at the cost of diluting the brand. Will it be worth it in the long run? I guess we'll see.

I respect that view, however as a previous Mustang owner (who did not destroy any crowds if you’re wondering) I am disgusted and appalled at the choice of name. What’s next? F150 Raptor E Mustang? Where does the debauchery stop?

[stein_325i]

Originally Posted by 5.M0NSTER

I respect that view, however as a previous Mustang owner (who did not destroy any crowds if you’re wondering) I am disgusted and appalled at the choice of name. What’s next? F150 Raptor E Mustang? Where does the debauchery stop?

Agree, from an enthusiast's perspective I also hate the name, from a marketing perspective though I do understand the reasoning.

[5.M0NSTER]

Originally Posted by stein_325i

Agree, from an enthusiast's perspective I also hate the name, from a marketing perspective though I do understand the reasoning.

Yeah, I mean it’s redundant. Mach is a nameplate already reserved for Mustangs anyway. They should have just called it the Mach E and left the Mustang well enough alone.

[FC4]

Originally Posted by dgoldenz

Let's assume we're driving 3000 miles. Let's also assume we are driving a gas engine car that gets 30mpg highway. So we need 100 gallons at say $3/gallon average. $300. $300 - 160 = $140. So he spent 10 hours at charging stations to save $140. I don't know about you, but my time and patience is worth more than $14/hour.

If your time was worth anything, you wouldn't be driving across the country like a yokel.

[heavyD^2]

Originally Posted by 5.M0NSTER

I respect that view, however as a previous Mustang owner (who did not destroy any crowds if you’re wondering) I am disgusted and appalled at the choice of name. What’s next? F150 Raptor E Mustang? Where does the debauchery stop?

I've owned a few Mustangs and this really doesn't bother me that much. Ford is pretty well an SUV/truck company now anyway so it makes sense to use their marquee name on SUV's as when the Mustang becomes an EV will it even matter anymore?

[5.M0NSTER]

Originally Posted by heavyD^2

I've owned a few Mustangs and this really doesn't bother me that much. Ford is pretty well an SUV/truck company now anyway so it makes sense to use their marquee name on SUV's as when the Mustang becomes an EV will it even matter anymore?

Yes, it matters. When the Mustang becomes and EV, enthusiast won’t buy it anymore. I’d spend 75k on a butt ugly M4 at that point.

[eljay]

And Mitsubishi turned Eclipse into an SUV.
The brands use their brand to push what they want to push. Doesn't always work out, but it makes a statement.

[mkoesel]

Originally Posted by 5.M0NSTER

Yes, it matters. When the Mustang becomes and EV, enthusiast won’t buy it anymore.

That isn't remotely likely, but on the outside chance you're somehow correct, that just means enthusiasts stopped buying new cars altogether since everything will be electric in the next 25 years or so (and probably sooner). Either way the car and the name were destined to be dead to you.

I’d spend 75k on a butt ugly M4 at that point.

The face of the M4 will probably evolve to something more pretty just about the time it loses the I6, the transmission, and the gas tank. So act now if that ugly grill really is the more palatable poison to your taste buds than the electric motor.

[R N M]

Originally Posted by eljay

And Mitsubishi turned Eclipse into an SUV.
The brands use their brand to push what they want to push. Doesn't always work out, but it makes a statement.

Selling out for short term attention but in the long run it completely dilutes one of the most storied name plates from US automaker and especially Ford.

When you think of a Mustang whether you’re 4yrs old or 80yrs old - its a performance coupe not a damn SUV and EV at that. Just poor decision making.

There are rumors 4door sedan Mustang is also on the way. I can’t wait for all the Shelby versions. Maybe next EV Suv will be called GT40.....

Just pure laziness by Ford - they have a million names that they can resurrect - Thunderbird, Taurus, Lightning, Maverick, Fusion etc

[R N M]

Originally Posted by eljay

And Mitsubishi turned Eclipse into an SUV.
The brands use their brand to push what they want to push. Doesn't always work out, but it makes a statement.

Eclipse is not a storied nameplate like the Mustang and you also don’t have an Eclipse coupe currently for sale that is an important model in your lineup with an extensive enthusiast client base.

[R N M]

Originally Posted by SteveinArizona

This is a mostly valid point but you need to adjust your calculations to allow for 15 minutes every gasoline fillup and if the owner combined charging with lunch, dinner, etc., then the time doesn't really count.

It takes me at most 5minutes to fill up.
What do you do at a gas station for 15min unless you going to the bathroom which i avoid here in NY lol

[5.M0NSTER]

Originally Posted by mkoesel

The face of the M4 will probably evolve to something more pretty just about the time it loses the I6, the transmission, and the gas tank. So act now if that ugly grill really is the more palatable poison to your taste buds than the electric motor.

Actually the plan for me right now it to buy a Camaro SS 1LE later this year. V8, Manual, RWD, not stunningly beautiful, but also not ugly. Possibly one of the last chances to own a V8 Manual. I head back to the States from Germany in May. I will sell the M2 here, and hopefully have the Camaro by July.

EV does nothing for me, and in my mind there are currently no fun EVs. So at least for the next 8 to 10 years I will be set. Then perhaps I just Uber it in a boring EV.