I've read some boll***s in my time

TodmordenLad · 04-26-2021, 02:01 PM

but this take the biscuit

Announcement from Standard Life Aberdeen:
Today we’ve announced our change of name to Abrdn, part of a modern, digitally-enabled brand we’ll use across our businesses globally.

JustChris · 04-26-2021, 02:31 PM

E's are good, E's are good, it's Ebaneze good!

:

Pretty bonkers

Techno 9000 · 04-26-2021, 02:33 PM

Ooo, I wonder how much they paid the Consultants to come up with that one.

mikeoz · 04-26-2021, 02:35 PM

Abrdn in Scotnd

Its txt speak, get down with the kids..

isleaiw1 · 04-26-2021, 02:36 PM

Bit like when Royal Mail changed their name and paid a fortune to consultants to come up with the new one - and then changed it back again!

MY340i · 04-27-2021, 03:00 AM

Quote:

Standard Life Aberdeen is to change its name to Abrdn, a step the fund manager insisted would create “a highly differentiated brand” after several difficult years following its 2017 merger.

The new name, pronounced Aberdeen, will create a “modern, agile, digitally enabled brand”, the company said.

The dotted “a” logo represents the transition from an abacus to fibre optic cables and was created by Wolff Olins, the agency that devised the branding for the 2012 London Olympic Games.

Abrdn’s chief executive Stephen Bird declined to disclose how much Wolff Olins was paid for its work.

Would hate to image what they paid for the name - no doubt well into the six figures.

isleaiw1 · 04-27-2021, 03:42 AM

Quote:

Originally Posted by Barsj111

Would hate to image what they paid for the name - no doubt well into the six figures.

Royal Mail apparently paid £2 MILLION for someone to come up with Consignia. You may be a digit out....

SuperHamz · 04-27-2021, 03:50 AM

It's like when the Government paid consultants a seven figure sum to name the dome that was built to mark the millennium - The Millennium Dome with a giant M logo

Nibbles · 04-27-2021, 03:52 AM

What a bunch of wnkrs. I'd love to see some of the names they rejected if that was the best they could come up with. Vowels are so last century.

sahajesh · 04-27-2021, 04:00 AM

Mllnls cnt b bthrd t typ n fll s thy r lzy fckrs.

SuperHamz · 04-27-2021, 04:12 AM

Hey not all millennials like text speech, I for one can't stand it. I don't get why people can't form full sentences, with punctuation, correct spelling and paragraphs!

sahajesh · 04-27-2021, 04:13 AM

Quote:

Originally Posted by SuperHamz

Hey not all millennials like text speech, I for one can't stand it. I don't get why people can't form full sentences, with punctuation, correct spelling and paragraphs!

Innit!

DaveA · 04-27-2021, 06:22 AM

Imagine the kerfuffle in Munich when Bayerische Moterern Werke decided to shorten their name to BMW.... The sheer audacity...

Joking aside, Abrdn is a little bit pants, isn't it... and, reading a few headlines just now, it seems many agree...

DaveA · 04-27-2021, 06:25 AM

Quote:

Originally Posted by SuperHamz

Hey not all millennials like text speech, I for one can't stand it. I don't get why people can't form full sentences, with punctuation, correct spelling and paragraphs!

I hate all this lazy trope stuff where folk blame stuff on the millennials/boomers (delete as appropriate)...

DaveA · 04-27-2021, 06:26 AM

Quote:

Originally Posted by JustChris

E's are good, E's are good, it's Ebaneze good!

:

Pretty bonkers

Headline of the day...

https://www.standard.co.uk/business/...r-b931739.html

JustChris · 04-27-2021, 06:54 AM

Quote:

Originally Posted by DaveA

Quote:

Originally Posted by JustChris

E's are good, E's are good, it's Ebaneze good!

:

Pretty bonkers

Headline of the day...

https://www.standard.co.uk/business/...r-b931739.html

Somons calndar up thr isn't up to dat.

1/4 just lik VoltsWagn

TodmordenLad · 04-27-2021, 09:16 AM

Quote:

Originally Posted by DaveA

Quote:

Originally Posted by JustChris

E's are good, E's are good, it's Ebaneze good!

:

Pretty bonkers

Headline of the day...

https://www.standard.co.uk/business/...r-b931739.html

"The company said that its new name would still be pronounced "Aberdeen", but that the rebrand will make it modern and agile".

Priceless.

sahajesh · 04-27-2021, 09:20 AM

Looks to me like Aberdeen (company) has a poor health and safety record - some people tried to blow the whistle using a shitty pop song but nothing ever came of it.

https://www.boredatuni.com/wht_found.php?whtId=24

That's a great thread, zero punctuation

sahajesh · 04-27-2021, 10:34 AM

Quote:

Originally Posted by DaveA

Quote:

Originally Posted by SuperHamz

Hey not all millennials like text speech, I for one can't stand it. I don't get why people can't form full sentences, with punctuation, correct spelling and paragraphs!

I hate all this lazy trope stuff where folk blame stuff on the millennials/boomers (delete as appropriate)...

It is generally true though. It's not only that demographic that has little grasp of written English, but in my experience, they are the worst.

TiredGeek · 04-27-2021, 02:26 PM

At least the rebranded paperwork will be cheap and easy..... minimum wage monkey and a bottle of tipp-ex

KRS_SN · 04-27-2021, 05:44 PM

Aberdeen = Abrdn ...Tesla = Tsla case closed.

kzg1969 · 04-28-2021, 12:55 AM

Anyway, its pronounced Eberdeen.....So, its all wrong!

04-26-2021, 02:01 PM	#1
TodmordenLad Brigadier General 2890 Rep 3,968 Posts Drives: Audi A4 Avant Join Date: May 2015 Location: UK iTrader: (0)	I've read some bolls in my time* but this take the biscuit Announcement from Standard Life Aberdeen: Today we’ve announced our change of name to Abrdn, part of a modern, digitally-enabled brand we’ll use across our businesses globally. __________________ Owned: 440i GC LCI with MPPSK, F31 330D M Sport with MPPK, F11 530D SE, F11 520D SE, E61 530D M Sport, E36 325i plus many MB's, Audi's & Volvo's
	Appreciate 3 JustChris17545.50 MashinBenzin8471.50 mikeoz2857.00 Tweet Quote

04-26-2021, 02:31 PM	#2
JustChris General 17546 Rep 25,130 Posts Drives: Tesla MYRWD Join Date: Jul 2013 Location: UK iTrader: (0)	E's are good, E's are good, it's Ebaneze good! : Pretty bonkers __________________ My car made front page of Bimmerpost
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04-26-2021, 02:33 PM	#3
Techno 9000 Captain 521 Rep 946 Posts Drives: 435D Estoril Blue Join Date: Jan 2018 Location: East Sussex iTrader: (0)	Ooo, I wonder how much they paid the Consultants to come up with that one.
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04-26-2021, 02:35 PM	#4
mikeoz Major General 2857 Rep 5,608 Posts Drives: BMW X3 M40d LCI Join Date: Sep 2011 Location: cambs iTrader: (1)	Abrdn in Scotnd Its txt speak, get down with the kids..
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04-26-2021, 02:36 PM	#5
isleaiw1 Lieutenant General 8816 Rep 12,271 Posts Drives: iPace / Mini Join Date: Jul 2016 Location: UK iTrader: (0)	Bit like when Royal Mail changed their name and paid a fortune to consultants to come up with the new one - and then changed it back again!
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04-27-2021, 03:50 AM	#8
SuperHamz Major 742 Rep 1,475 Posts Drives: F31 328i M Sport Join Date: Jan 2019 Location: Middlesex iTrader: (0)	It's like when the Government paid consultants a seven figure sum to name the dome that was built to mark the millennium - The Millennium Dome with a giant M logo __________________
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04-27-2021, 03:52 AM	#9
Nibbles Captain 858 Rep 669 Posts Drives: BMW 5 Series Join Date: Nov 2020 Location: Middle Earth iTrader: (0)	What a bunch of wnkrs. I'd love to see some of the names they rejected if that was the best they could come up with. Vowels are so last century.
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04-27-2021, 04:00 AM	#10
sahajesh Brigadier General 2295 Rep 4,452 Posts Drives: 2021 G05 X5 40i Tanzanite Blue Join Date: Nov 2013 Location: Sheffield, UK iTrader: (0)	Mllnls cnt b bthrd t typ n fll s thy r lzy fckrs.
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04-27-2021, 04:12 AM	#11
SuperHamz Major 742 Rep 1,475 Posts Drives: F31 328i M Sport Join Date: Jan 2019 Location: Middlesex iTrader: (0)	Hey not all millennials like text speech, I for one can't stand it. I don't get why people can't form full sentences, with punctuation, correct spelling and paragraphs! __________________
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04-27-2021, 06:22 AM	#13
DaveA Brigadier General 1882 Rep 3,433 Posts Drives: BMW M135i xDrive Join Date: May 2013 Location: Teesside iTrader: (0)	Imagine the kerfuffle in Munich when Bayerische Moterern Werke decided to shorten their name to BMW.... The sheer audacity... Joking aside, Abrdn is a little bit pants, isn't it... and, reading a few headlines just now, it seems many agree... __________________ CAR HISTORY - Golf GTI 245 - F30 340i M Sport - F30 330d M Sport MPPK - F30 320d Sport - 997 Gen2 GT3 - 987 Cayman S - 986 Boxster S - Ibiza Cupra - Polo 16v - E30 M3 (Official GB import) - Integra 16v - Mk2 Polo S - Mk1 Golf C Last edited by DaveA; 04-27-2021 at 06:28 AM..
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04-27-2021, 09:20 AM	#18
sahajesh Brigadier General 2295 Rep 4,452 Posts Drives: 2021 G05 X5 40i Tanzanite Blue Join Date: Nov 2013 Location: Sheffield, UK iTrader: (0)	Looks to me like Aberdeen (company) has a poor health and safety record - some people tried to blow the whistle using a shitty pop song but nothing ever came of it. https://www.boredatuni.com/wht_found.php?whtId=24 That's a great thread, zero punctuation
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04-27-2021, 02:26 PM	#20
TiredGeek Old Fart 363 Rep 694 Posts Drives: 335dx F31 Shadow EB Join Date: May 2018 Location: Leeds & Strathnaver iTrader: (0)	At least the rebranded paperwork will be cheap and easy..... minimum wage monkey and a bottle of tipp-ex __________________ The doctors said it's OK to listen to the voices..... just don't do what they tell me
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04-27-2021, 05:44 PM	#21
KRS_SN Major General 13655 Rep 5,241 Posts Drives: IX,G07 Join Date: Oct 2018 Location: Glasgow iTrader: (0) Garage List 2020 X7 [10.00] X5 [8.50] IX [8.00]	Aberdeen = Abrdn ...Tesla = Tsla case closed.
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04-28-2021, 12:55 AM	#22
kzg1969 Lieutenant Colonel 1301 Rep 1,928 Posts Drives: X3M Comp / M3 E93 Join Date: Nov 2016 Location: AberFreeze iTrader: (1)	Anyway, its pronounced Eberdeen.....So, its all wrong!
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