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      05-17-2008, 10:40 AM   #1
cozza
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www.areyouthe1.com.au updates & first look at Aussie TV commercial...

It's been a couple of weeks since anything was added to the www.areyouthe1.com.au site, but it seems that today everything other than "Attainability" is live...

You can also view the TV commercial, which, as I guessed, features the Presets song "Are You the One". There's even a remixed video clip of the song featuring millions of little animated 1ers



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      05-17-2008, 04:04 PM   #2
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Thanks Cozza..
Ita about bloody time, seeing the 1er is about to hit the streets..
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      05-17-2008, 07:35 PM   #3
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Interesting?:iono: The video remix reminds me of an animated reproductive tutorial.
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      05-17-2008, 11:57 PM   #4
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^ Yeah, I know what you mean. I don't know that I like it. This version of the music is a lot slower than the version I used in my video:
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      05-18-2008, 12:04 AM   #5
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cozza your ad is streets ahead of that!
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      05-18-2008, 12:28 AM   #6
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Quote:
Originally Posted by professor View Post
cozza your ad is streets ahead of that!
Ha ha! Thanks Prof!
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      05-18-2008, 01:38 AM   #7
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Just saw the ad on Foxtel, I was not watching but the music got my attention.
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      05-18-2008, 02:25 AM   #8
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Personally, I think the ad is a bit understated and soft, but I don't think they will really struggle to sell the 200 in a year, do you?
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      05-18-2008, 04:44 AM   #9
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Quote:
Originally Posted by SimonB View Post
Personally, I think the ad is a bit understated and soft, but I don't think they will really struggle to sell the 200 in a year, do you?
I hope they will struggle to sell 200 a year, at least until I order mine anyway :eyebulge:
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      05-18-2008, 04:48 AM   #10
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Quote:
Originally Posted by dodgey View Post
I hope they will struggle to sell 200 a year, at least until I order mine anyway :eyebulge:
Sorry to correct boys but in Australia it is 800 1er's for the first year..
Thats, verts,coupes and hatches..
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      05-18-2008, 05:19 AM   #11
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are you sure it is 800? I mean I thought just the coupes and vert were just 200 for the year.
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      05-18-2008, 05:25 AM   #12
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Carlos, I was under the same impression as you about the 200 until I consulted my BMW dealer who is the Dealer Principle at Sylvania ( so hopefully he has his facts correct ) and he informed me that it was in fact 800 in total of all the 1er's for the first year.:iono:
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      05-18-2008, 06:11 AM   #13
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It's 200 135s I believe?
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      05-18-2008, 06:17 AM   #14
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Quote:
Originally Posted by smarm View Post
It's 200 135s I believe?
Thats what I thought, but the dealer was talking 1 series in whole.
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      05-18-2008, 06:34 AM   #15
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Well you know how it is, someone tells you one thing and someone else something completely different, but I reckon if that is the Dealer Principle here in Sydney, must know their facts
Beside as long as there are enough cars I am Happy.
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      05-18-2008, 07:20 AM   #16
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I just saw the ad on telly. Doesn't really tell you much does it? It's cool anyway.

As for the number, 800 including hatches isn't a big number. This would mean sub 200 for the 135i for sure.
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      05-18-2008, 08:09 AM   #17
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I read somewhere a couple of weeks ago that there were 500 coupes allocated to BMW Australia, of which they'd already pre-sold 500.
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      05-18-2008, 08:55 AM   #18
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The ad is the same as overseas ad, just with different vocals over the top.

Things have probably changed since Feb, But both Doncaster and Bib Stillwell were told by BMW Aus that there was to be 200 1er coupe/conv for Australia first year. The 800 for the whole range (incl hatches) doesn't mean anything with respect to the coupés/converts. It could still mean a 600-200 split.

Given the Americanos have had their yearly quota REDUCED since announcement, I doubt Aus will see an increase in allocation. Unless of course the margins here are higher (which they probably are), and returns greater. Though with the size of NAm market, I doubt it.

Zuzu, get your dealer to commit to a number for the coupés /verts, not hatches. Or is he honestly saying that Aus could order in 800 coupés and verts and zero hatches? Or is he including the Sports Hatches being advertised alongside the other two new 1ers?
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      05-18-2008, 08:58 AM   #19
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PS I like the remix

Ditto on the animated "sperm-like" 1ers.

Maybe after siting in the driver's seat, ours will change too?????:biggrin:
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      05-18-2008, 09:02 AM   #20
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If it's gone from 200 to 800 you'd think the price would drop significantly. As if that'd happen though!!
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      05-18-2008, 06:56 PM   #21
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The video remix is so poor. I've seen highschool kids throw together better animations. Cozza, your version of the advertisement is absolutely freaking amazing compared to BMW's attempt.

To be honest - they should have spoken to The Presets themselves about mixing the song a bit better, I've heard it performed live a million times and there was SO much more they could have done with that song. Where it comes into the chorus singing "what I want to know, what I want to know" was so laclustre. There was no energy or passion behind it and is a complete fail in my books.

So close yet so far. Some of the best ads are independents.
Eg. See this old E39 M5 independent clip:


BMW should look at firing whoever put that ad together.

Cozza - might be worth putting 'commercial', 'ad' and 'independent' in your tags on youtube. Get that thing out there!
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      05-19-2008, 02:03 AM   #22
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Cozza, the video was very good, congratulations
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