Have you seen BMW's new logo design? [Update: will not be used on vehicles]

Feddersen · 03-03-2020, 10:41 AM

Featured on BIMMERPOST.com

Update posted by @bmwgirlfl:

The new logo will not be used on vehicles or at dealerships, only for communications and at shows. Per BMW press release:

What do you think about the new logo they unveiled together with the Concept i4?

Name: 800px-BMW_logo_2020.svg.png
Views: 35797
Size: 58.4 KB

Here is a look at the BMW logo history:

Logo History: https://www.bmw.com/en/automotive-li...-history1.html

Captain Blood · 03-03-2020, 10:42 AM

Meh

F32Fleet · 03-03-2020, 10:51 AM

Indifferent. Not the first nor the last time it has changed.

uniqueMR · 03-03-2020, 11:27 AM

Link: https://autos.yahoo.com/bmw-gets-log...073000220.html

Giving it a different appearance depending on the color of the vehicle it's on

Tacoma · 03-03-2020, 11:32 AM

Logo history

SteveinArizona · 03-03-2020, 11:35 AM

I could care less one way or other. But the grill, on the other hand..........

Salty Dog · 03-03-2020, 11:35 AM

So is this supposed to be a distraction from the hideous grills? Most manufacturers don't really mess with what is their brand logo/history. At least I don't think they do really.

Artemis · 03-03-2020, 11:48 AM

KennyFSU · 03-03-2020, 11:52 AM

They're becoming a really transparent company now...

M5Rick · 03-03-2020, 12:02 PM

In a word, no.

Jmpascual · 03-03-2020, 12:12 PM

I like it, but I wonder if our current badges build up grime underneath with time. If that's the case then the transparent badge won't look good when dirty.

ConceptE92 · 03-03-2020, 12:17 PM

Meh. It looks more of something of an electric brand in a way imo

BwoodBMW · 03-03-2020, 12:18 PM

Seems a little like an emblem you'd see on a cheap toy... Not the end of the world but a bit odd to me

F87EVO · 03-03-2020, 12:18 PM

They ruined one more important thing that existed 100+ years for the favor of trends.

F87EVO · 03-03-2020, 12:20 PM

Quote:

Originally Posted by joshuastein55

I don't mind it, however I'd need to see it on a production vehicle, especially in a different variety of colors.

We know that the i4 will receive this, so does that mean the 4er will also receive the new emblem?

Quote:

Originally Posted by joshuastein55

I don't mind it, however I'd need to see it on a production vehicle, especially in a different variety of colors.

We know that the i4 will receive this, so does that mean the 4er will also receive the new emblem?

I think all the models that will be introduced now and on they will have this logo . I think the first will be the next 4 series .

sashah60 · 03-03-2020, 12:21 PM

Garbage. They should have saved the millions $$$ they paid a consultancy to come up with this.

jmg · 03-03-2020, 12:24 PM

Quote:

Originally Posted by Jmpascual

I like it, but I wonder if our current badges build up grime underneath with time. If that's the case then the transparent badge won't look good when dirty.

Is it transparent or just open like a normal badge?

I like it. I love the current badge, but the current badge will always be there. New cars, new badge... move forward.

ajaysmind · 03-03-2020, 12:24 PM

I think its about minimalism and thats how the future seems to be designed at least.

Loma · 03-03-2020, 12:25 PM

How will it look on a grey or silver car?

Jmpascual · 03-03-2020, 12:26 PM

Quote:

Originally Posted by jmg

Quote:

Originally Posted by Jmpascual

I like it, but I wonder if our current badges build up grime underneath with time. If that's the case then the transparent badge won't look good when dirty.

Is it transparent or just open like a normal badge?

I like it. I love the current badge, but the current badge will always be there. New cars, new badge... move forward.

Pic from another thread

bjcarls · 03-03-2020, 12:28 PM

Hard to clean that area now, thus I don't like it.

Mrida335 · 03-03-2020, 12:30 PM

If it ain't broke don't fix it.

03-03-2020, 10:41 AM	#1
Feddersen Lieutenant 464 Rep 469 Posts Drives: X1 xDrive25i Join Date: Jan 2015 Location: Denmark iTrader: (0)	Have you seen BMW's new logo design? [Update: will not be used on vehicles] Featured on BIMMERPOST.com Update posted by @bmwgirlfl: The new logo will not be used on vehicles or at dealerships, only for communications and at shows. Per BMW press release: What do you think about the new logo they unveiled together with the Concept i4? Here is a look at the BMW logo history: Logo History: https://www.bmw.com/en/automotive-li...-history1.html __________________ DD: F48 X1 xDrive25i '20 - https://f48.bimmerpost.com/forums/sh....php?t=1703083 For fun: F22 M240i '19 - https://www.2addicts.com/forums/show....php?t=1644646 Previous BMW: Fully loaded F30, 335i https://f30.bimmerpost.com/forums/sh....php?t=1681247
	Appreciate 4 TheM3Boy36.00 Yarbis18.00 Poochie9073.00 bcoz83.00 Tweet Quote

03-03-2020, 10:42 AM	#2
Captain Blood Banned 13876 Rep 14,518 Posts Drives: Audi S3....don't judge me Join Date: May 2017 Location: Alph Ceti VI iTrader: (0) Garage List 2016 Audi S3 [9.50] 2012 135 [6.83]	Meh
	Appreciate 15 Salty Dog3571.50 BM235iW97.00 DZ F30316.50 cncmastr1634.00 mightgodn5464.00 Teufel_Hunden8343.50 Lance_Goodthrust4.50 DG201008.00 TI.3VOM74.50 ecaedus109.00 pbar1371.50 tracer bullet4928.00 Pauleebe383.00 GrussGott17799.50 MadBimmeRad7146.00 Quote

03-03-2020, 10:51 AM	#3
F32Fleet Lieutenant General 4049 Rep 10,698 Posts Drives: 2015 435i Join Date: May 2005 Location: Southeastern US iTrader: (0)	Indifferent. Not the first nor the last time it has changed. __________________ "Drive more, worry less. " 435i, MPPK, MPE, M-Sport Line
	Appreciate 4 clee1982794.00 Captain Blood13876.00 bucketfoot1366.00 BMW550mike29.00 Quote

03-03-2020, 11:27 AM	#4
uniqueMR Brigadier General 2006 Rep 3,011 Posts Drives: Depends ;) Join Date: Dec 2017 Location: USA iTrader: (0)	Link: https://autos.yahoo.com/bmw-gets-log...073000220.html Giving it a different appearance depending on the color of the vehicle it's on __________________ Currently: '22 Ferrari F8T \| '24 Mercedes G63 \| '24 Porsche GT3RS \| '25 BMW M3C \| Ducati Pani V4 Previous Others: Audi, BMW, Ducati, Honda, Infiniti, Land Rover, Mercedes-Benz, MINI, Mitsubishi, Porsche, Toyota, Volkswagen Insta: @theuniquemr
	Appreciate 2 Pentium369.00 M3xican184.50 Quote

03-03-2020, 11:32 AM	#5
Tacoma Captain 914 Rep 759 Posts Drives: BMWs for 30 yrs Join Date: Sep 2006 Location: Toronto, ON iTrader: (0)	Logo history
	Appreciate 5 clee1982794.00 yousefnjr7898.00 Captain Blood13876.00 Pentium369.00 dezzracer1297.00 Quote

03-03-2020, 11:35 AM	#6
SteveinArizona Brigadier General 3014 Rep 4,208 Posts Drives: BMW 530e Join Date: Jul 2016 Location: Greater Phoenix iTrader: (0)	I could care less one way or other. But the grill, on the other hand..........
	Appreciate 19 nbennettksu1506.00 Edinburra543.00 mightgodn5464.00 AtlantaDude126.50 J-RO2680.50 DreaminBMW101.00 lab_rat396.00 Keyser Soze36.00 Roch M4439.00 M3xican184.50 gbux21.50 sttlondon48.50 antzcrashing1962.50 BuffaloSoldierH4.50 abraxas61311.00 AYF8083.50 Rhyzen7.50 dmboone255075.50 maristgrad09258.50 Quote

03-03-2020, 11:35 AM	#7
Salty Dog Captain 3572 Rep 885 Posts Drives: Austin Mini,MBGLK, Porsche 993 Join Date: Nov 2019 Location: Canada iTrader: (0)	So is this supposed to be a distraction from the hideous grills? Most manufacturers don't really mess with what is their brand logo/history. At least I don't think they do really.
	Appreciate 5 Edinburra543.00 J-RO2680.50 RowanBuds1762.00 doug_9992563.00 TheOne42.50 Quote

03-03-2020, 11:48 AM	#8
Artemis Moderator 38339 Rep 13,944 Posts Drives: BMW M2C - BMW X1 Join Date: Jun 2011 Location: Belgium iTrader: (0)	__________________ ///M is art ↔ Artemis
	Appreciate 18 paliknight2182.50 Ickdeep5751.50 Wolf 3352573.00 Captain Blood13876.00 tetsuo1111250.50 Dackelone10957.00 pbar1371.50 lab_rat396.00 Pauleebe383.00 scrammer427.50 cwulffy150.00 SportySpice264.00 sbinshihon685.50 emulajavi391.50 ChrisK4485.50 Fast400732.00 aldinbekk73.00 The Choosey begger71762.00 Quote

03-03-2020, 11:52 AM	#9
KennyFSU Captain 1095 Rep 736 Posts Drives: Lexus RC F Join Date: Nov 2019 Location: Florida iTrader: (0) Garage List 2016 BMW F22 M235xi [0.00] 1991 Suzuki Intrude ... [0.00]	They're becoming a really transparent company now... __________________ Estoril Blue E36M3 Mineral Grey M235ix/12.02 @ 115 Ultra White Lexus RC F
	Appreciate 10 F87EVO4147.50 cncmastr1634.00 mightgodn5464.00 AtlantaDude126.50 VipinLJ1976.00 CTinline-six6950.00 sy2767153.00 Bryabee372.50 rebekahb3246.50 otay831.50 Quote

03-03-2020, 12:02 PM	#10
M5Rick General 78967 Rep 24,644 Posts Drives: M5 F10 DCT Gunmetal Join Date: Aug 2018 Location: GB iTrader: (0)	In a word, no.
	Appreciate 0 Quote

03-03-2020, 12:12 PM	#11
Jmpascual Lieutenant 692 Rep 429 Posts Drives: G82 M4 Competition, G05 X5 40i Join Date: Jul 2013 Location: Dover, Delaware iTrader: (0)	I like it, but I wonder if our current badges build up grime underneath with time. If that's the case then the transparent badge won't look good when dirty.
	Appreciate 7 Captain Blood13876.00 JordW14.00 Sherweeeny113.50 e38740imd73.00 sy2767153.00 ThugzZ BunnY681.00 440xiGCMsport209.50 Quote

03-03-2020, 12:17 PM	#12
ConceptE92 Second Lieutenant 49 Rep 269 Posts Drives: E92 M3 Join Date: Mar 2012 Location: ATL iTrader: (1)	Meh. It looks more of something of an electric brand in a way imo
	Appreciate 4 F87EVO4147.50 larriebee1.00 ///M TOWN34677.00 ThugzZ BunnY681.00 Quote

03-03-2020, 12:18 PM	#13
BwoodBMW Colonel 1848 Rep 2,541 Posts Drives: EFFEIGHTY Join Date: Apr 2010 Location: LA LA land iTrader: (0)	Seems a little like an emblem you'd see on a cheap toy... Not the end of the world but a bit odd to me
	Appreciate 1 ztech165.50 Quote

03-03-2020, 12:18 PM	#14
F87EVO Major 4148 Rep 1,246 Posts Drives: BMW F87 M2 CS (6MT) Join Date: Jan 2018 Location: Europa iTrader: (0) Garage List 2020 BMW F87 M2 CS [9.96]	They ruined one more important thing that existed 100+ years for the favor of trends. __________________ *Sometimes, the simplest recipes, done well, with quality ingredients, are the tastiest,* - evo Car of the Year 2020 2020 BMW F87 M2 CS - 6MT - Misano Blue Metallic
	Appreciate 12 bmellion239.50 cncmastr1634.00 mightgodn5464.00 M-Pilot4905.00 Salty Dog3571.50 bm4w147.50 sixburgh204.00 TheOne42.50 floating.spirit1044.50 jukedogg27.00 dmboone255075.50 ztech165.50 Quote

03-03-2020, 12:21 PM	#16
sashah60 Second Lieutenant 117 Rep 265 Posts Drives: 22 G80 M3 Join Date: Aug 2007 Location: NY iTrader: (0)	Garbage. They should have saved the millions $$$ they paid a consultancy to come up with this.
	Appreciate 3 J-RO2680.50 floating.spirit1044.50 ztech165.50 Quote

03-03-2020, 12:24 PM	#18
ajaysmind Enlisted Member 13 Rep 33 Posts Drives: F30 Join Date: Jan 2019 Location: New York iTrader: (0)	I think its about minimalism and thats how the future seems to be designed at least.
	Appreciate 1 e38740imd73.00 Quote

03-03-2020, 12:25 PM	#19
Loma Second Lieutenant 392 Rep 267 Posts Drives: BMW Join Date: Nov 2015 Location: Poland iTrader: (0)	How will it look on a grey or silver car? __________________ Brooklyn Grey M3CX
	Appreciate 1 M5KRZI7.50 Quote

03-03-2020, 12:28 PM	#21
bjcarls Lieutenant 479 Rep 584 Posts Drives: 22 R1S, 23 Z07 Join Date: Oct 2015 Location: Hog Country iTrader: (0)	Hard to clean that area now, thus I don't like it.
	Appreciate 4 Lance_Goodthrust4.50 JustChris17738.00 lab_rat396.00 floating.spirit1044.50 Quote

03-03-2020, 12:30 PM	#22
Mrida335 Private First Class 91 Rep 135 Posts Drives: E90 335xi Join Date: Apr 2013 Location: Boston, Ma iTrader: (0)	If it ain't broke don't fix it. __________________ Current Garage 2018 M3 ZCP - Sakhir Orange 2019 x3 M40 - Glacier Silver 2002 745i - Kalahari Beige
	Appreciate 7 nemex12120.50 Colinv64289.50 MikeM6158.00 lab_rat396.00 georgere589.00 MadBimmeRad7146.00 conradb58325.00 Quote