BMW Ranks 11th out of 100 in Interbrands Best Global Brands Rankings

The Automotive Enthusiast · 10-18-2019, 08:40 PM

Featured on BIMMERPOST.com

They're up 1% compared to last year. Full document attached.

https://www.interbrand.com/best-bran.../2019/ranking/

uniqueMR · 10-21-2019, 10:20 AM

///Mthusiast · 10-21-2019, 10:31 AM

At the expense of what though? Completely giving up what BMW stood for, and producing mass appeal FWD econoboxes that sell well to people who care more about the badge than anything?

Sedan_Clan · 10-21-2019, 10:31 AM

Quote:

Originally Posted by Mo@BMWofFairfax

They're up 1% compared to last year. Full document attached.

https://www.interbrand.com/best-bran.../2019/ranking/

Mercedes still has the edge.

Nahlem · 10-21-2019, 10:49 AM

Yeah Mercs might have the edge but Toyota is whopping both BMW's as and Mercs so that says a lot.

But this ain't a surprise consider how much wider market BMW has gotten with all the new models they have been pouring out like the Minivan and such so i guess their strategy a Car for every customer is working.

Maybe BMW M-Brand should become more standalone and only produce car's in its own factory possibly for the enthusiastic market and a good corporation with BMW i-team then we might actually see them appealing to the traditional BMW fans while the regular BMW at the same time getting new customers who likes driving a BMW but knows nothing about cars to the rest of the market.

I could actually see a bright future if BMW M and BMW i became one and pushed out lightweight cars with all the technology that went in to the i3, you don't have to like the i3 but the car is quite good in terms of technology and also weight.

Let BMW M & BMW I-team do all the BMW m235,m240i,m330i,m340i and also if BMW I-team would do models like BMW i3 M and such with the electric drive train but tuned by BMW M.

And let the regular BMW have the M-Sport packages and such without all the m235,m240 etc... cars.

evanescent03 · 10-21-2019, 11:05 AM

Crazy how Toyota has done so well with the oldest interiors in the business even in their $85k SUV. Also interesting to see that the Big Mac is still so desirable..

Laki021 · 10-21-2019, 11:22 AM

This doesn't make much sense for me.

At the moment the whole BMW company is worth a bit more than 40 billion dollars this includes all the factories, undelivered cars, stocked materials, accumulated cash, BMW brand etc. Yet, according to this document, just the BMW brand is worth that much...

I agree that BMW AG is massively undervalued, but still...

BMWSource · 10-21-2019, 11:40 AM

Quote:

Originally Posted by Nahlem

Yeah Mercs might have the edge but Toyota is whopping both BMW's as and Mercs so that says a lot.

But this ain't a surprise consider how much wider market BMW has gotten with all the new models they have been pouring out like the Minivan and such so i guess their strategy a Car for every customer is working.

Maybe BMW M-Brand should become more standalone and only produce car's in its own factory possibly for the enthusiastic market and a good corporation with BMW i-team then we might actually see them appealing to the traditional BMW fans while the regular BMW at the same time getting new customers who likes driving a BMW but knows nothing about cars to the rest of the market.

I could actually see a bright future if BMW M and BMW i became one and pushed out lightweight cars with all the technology that went in to the i3, you don't have to like the i3 but the car is quite good in terms of technology and also weight.

Let BMW M & BMW I-team do all the BMW m235,m240i,m330i,m340i and also if BMW I-team would do models like BMW i3 M and such with the electric drive train but tuned by BMW M.

And let the regular BMW have the M-Sport packages and such without all the m235,m240 etc... cars.

That's a better idea, I'd rather see BMW's today without all that m340i m550i etc, On the normal BMW's, I would love to see the good old ///M sport like for example, 340i M sport, 330i M sport, & 550i M Sport.

Sedan_Clan · 10-21-2019, 11:41 AM

Quote:

Originally Posted by evanescent03

Crazy how Toyota has done so well with the oldest interiors in the business even in their $85k SUV. Also interesting to see that the Big Mac is still so desirable..

Well the Corolla and Camry are household names, and being affordable and reliable add value to the utilitarian offerings. Those cars also hold their value very well. The only thing that sucks is how often they are stolen.

aerostar · 10-21-2019, 11:55 AM

Quote:

Originally Posted by Sedan_Clan

Well the Corolla and Camry are household names, and being affordable and reliable add value to the utilitarian offerings. Those cars also hold their value very well. The only thing that sucks is how often they are stolen.

I mean, have you ever seen what Toyota offers in a 35k car vs what you get from BMW / MB for 35k?

It's pretty clear Toyota is a MUCH better deal.

Big boi m5 · 10-21-2019, 12:00 PM

Quote:

Originally Posted by ///Mthusiast

At the expense of what though? Completely giving up what BMW stood for and producing mass appeal FWD econoboxes that sell well to people who care more about the badge than anything?

See Cadillac if you want a preview of BMW in 29 years

Huz-Z · 10-21-2019, 12:10 PM

Does this mean I should trade in my Z4 and X5 for a plate of chicken McNuggets and a Coke?

JamesGames · 10-21-2019, 12:31 PM

Quote:

Originally Posted by aerostar

I mean, have you ever seen what Toyota offers in a 35k car vs what you get from BMW / MB for 35k?

It's pretty clear Toyota is a MUCH better deal.

Hence the reason why BMW / MB is introducing a whole bunch of cheaper budget low end cars, in which enthusiast hate and say it is the end of BMW. However, BMW keeps hitting record high sales and releasing new cars, so doubt they really care about the enthusiasts as much.

I said this before but I cross shopped my wife's X1 with a Rav4 limited, Subaru forester sport, CRV Limited etc. X1 was our choice, the cost was similar when similarly optioned - leather / nav included.

Sedan_Clan · 10-21-2019, 12:35 PM

Quote:

Originally Posted by aerostar

Quote:

Originally Posted by Sedan_Clan

Well the Corolla and Camry are household names, and being affordable and reliable add value to the utilitarian offerings. Those cars also hold their value very well. The only thing that sucks is how often they are stolen.

I mean, have you ever seen what Toyota offers in a 35k car vs what you get from BMW / MB for 35k?

It's pretty clear Toyota is a MUCH better deal.

A car is not the sum of its options/amenities. If that were the case we would all be driving Hyundai's. I get your overall point however. I miss the days where you got a bit more for your money where options were concerned.

Cortexiphan · 10-21-2019, 12:47 PM

Quote:

Originally Posted by SleepingBMW

See Cadillac if you want a preview of BMW in 29 years

People were telling the same thing 20 years ago

BMW's feature is good.

cfm56d7b · 10-21-2019, 12:52 PM

I am glad to see BMW in the top 20. Yet BMW senior management ought to be more aware that those who fail to reinvent themselves will become obsolete at some point.

GM became increasingly irrelevant with a multitude poorly focused brands to excessive reliance on badge engineering at the present time.

Reinvention is not badge engineering.

cc3 · 10-21-2019, 01:10 PM

BMW ok these days if you want a Ford with a BMW badge and pay 20% more for the badge. Otherwise direction is front wheel drive bland styling that could be any EU/Korean/Japanese design. M badges on nearly everything so M means very little these days

New model pricing is a joke in EU

Amazing people still fall for it

Sedan_Clan · 10-21-2019, 01:15 PM

Quote:

Originally Posted by cc3

BMW ok these days if you want a Ford with a BMW badge and pay 20% more for the badge. Otherwise direction is front wheel drive bland styling that could be any EU/Korean/Japanese design. M badges on nearly everything so M means very little these days

New model pricing is a joke in EU

Amazing people still fall for it

Kinda like how people fell for the MB CLA/GLA, Audi A4, etc.!?!?! BMW is joining a club that was already established by other European manufacturers.

In other news germane to the FWD topic....

https://carbuzz.com/news/mercedes-to...poor-customers

E82Derek · 10-21-2019, 01:27 PM

Quote:

Originally Posted by Huz-Z

Does this mean I should trade in my Z4 and X5 for a plate of chicken McNuggets and a Coke?

Mrgunfun · 10-21-2019, 01:28 PM

Quote:

Originally Posted by evanescent03

Crazy how Toyota has done so well with the oldest interiors in the business even in their $85k SUV. Also interesting to see that the Big Mac is still so desirable..

Simple, just compare Toyota Supra vs BMW Z4.
Which one will you take?

///M TOWN · 10-21-2019, 01:29 PM

Quote:

Originally Posted by Sedan_Clan

Quote:

Originally Posted by cc3

BMW ok these days if you want a Ford with a BMW badge and pay 20% more for the badge. Otherwise direction is front wheel drive bland styling that could be any EU/Korean/Japanese design. M badges on nearly everything so M means very little these days

New model pricing is a joke in EU

Amazing people still fall for it

Kinda like how people fell for the MB CLA, etc. BMW is joining a club that was already established by other European manufacturers.

In other news germane to the FWD topic....
https://carbuzz.com/news/mercedes-to...poor-customers

BMW better up their game.

Look what Mercedes Benz is doing to up theirs.

2020 Mercedes-AMG CLA45 has 382 hp and a rear-wheel-drive drift mode.

https://www.cnet.com/roadshow/news/2...g-cla45-debut/

ghaffari46 · 10-21-2019, 01:29 PM

Bmw should be divided into 2 companies: BMW and M company, like Audi and Porsche.

10-21-2019, 10:20 AM	#2
uniqueMR Brigadier General 2006 Rep 3,011 Posts Drives: Depends ;) Join Date: Dec 2017 Location: USA iTrader: (0)	__________________ Currently: '22 Ferrari F8T \| '24 Mercedes G63 \| '24 Porsche GT3RS \| '25 BMW M3C \| Ducati Pani V4 Previous Others: Audi, BMW, Ducati, Honda, Infiniti, Land Rover, Mercedes-Benz, MINI, Mitsubishi, Porsche, Toyota, Volkswagen Insta: @theuniquemr
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10-21-2019, 10:31 AM	#3
///Mthusiast Enlisted Member 86 Rep 39 Posts Drives: 2011 E92 335i Join Date: Oct 2014 Location: NJ iTrader: (0)	At the expense of what though? Completely giving up what BMW stood for, and producing mass appeal FWD econoboxes that sell well to people who care more about the badge than anything?
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10-21-2019, 10:49 AM	#5
Nahlem Captain 1246 Rep 934 Posts Drives: i3 Join Date: Sep 2014 Location: Sweden iTrader: (0)	Yeah Mercs might have the edge but Toyota is whopping both BMW's as and Mercs so that says a lot. But this ain't a surprise consider how much wider market BMW has gotten with all the new models they have been pouring out like the Minivan and such so i guess their strategy a Car for every customer is working. Maybe BMW M-Brand should become more standalone and only produce car's in its own factory possibly for the enthusiastic market and a good corporation with BMW i-team then we might actually see them appealing to the traditional BMW fans while the regular BMW at the same time getting new customers who likes driving a BMW but knows nothing about cars to the rest of the market. I could actually see a bright future if BMW M and BMW i became one and pushed out lightweight cars with all the technology that went in to the i3, you don't have to like the i3 but the car is quite good in terms of technology and also weight. Let BMW M & BMW I-team do all the BMW m235,m240i,m330i,m340i and also if BMW I-team would do models like BMW i3 M and such with the electric drive train but tuned by BMW M. And let the regular BMW have the M-Sport packages and such without all the m235,m240 etc... cars. __________________ Current Car: Bicycle Former Car:BMW i4 M50 Brooklyn Grey (MY22)\| BMW i3s BEV (MY19)\|Former Car: BMW X1 20d x-drive (MY16)\|BMW m235i (MY14)\|Former Car: BMW 120d (MY12)\|Former Car: Volvo C30 T5 R-Design (MY08)\|Former Car: Volvo C70 T5 (MY06)\|Former Car: Volvo S40 2.0T(MY1999)
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10-21-2019, 11:05 AM	#6
evanescent03 Lieutenant Colonel 1039 Rep 1,997 Posts Drives: '24 M3 CS; '22 GT4 Join Date: Dec 2010 Location: USA iTrader: (2)	Crazy how Toyota has done so well with the oldest interiors in the business even in their $85k SUV. Also interesting to see that the Big Mac is still so desirable.. __________________ Gone but not forgotten: '09 STi // '08 335i // '02 M3 // '11 335i // '15 M3 // '16 M3 // '16 Camaro SS // '16 Audi S3 // '18 Boxster 718S // '17 Camaro SS 1LE // '16 M6 GC CP
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10-21-2019, 11:22 AM	#7
Laki021 Lieutenant 368 Rep 454 Posts Drives: BMW 540i xDrive Join Date: May 2015 Location: Zurich iTrader: (0)	This doesn't make much sense for me. At the moment the whole BMW company is worth a bit more than 40 billion dollars this includes all the factories, undelivered cars, stocked materials, accumulated cash, BMW brand etc. Yet, according to this document, just the BMW brand is worth that much... I agree that BMW AG is massively undervalued, but still...
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10-21-2019, 12:10 PM	#12
Huz-Z Brigadier General 912 Rep 4,131 Posts Drives: Z4 3.0si, 328 XDrive, X5 35i Join Date: Aug 2009 Location: Canada iTrader: (0)	Does this mean I should trade in my Z4 and X5 for a plate of chicken McNuggets and a Coke? __________________ Huz-Z BMW Z4 3.0si Roadster. Montego Blue Metallic. Premium and Sport Package.
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10-21-2019, 12:52 PM	#16
cfm56d7b Lieutenant General 7006 Rep 11,170 Posts Drives: 2025 BMW X6 M60i & 2015 BMW X5 Join Date: Nov 2012 Location: DFW iTrader: (2)	I am glad to see BMW in the top 20. Yet BMW senior management ought to be more aware that those who fail to reinvent themselves will become obsolete at some point. GM became increasingly irrelevant with a multitude poorly focused brands to excessive reliance on badge engineering at the present time. Reinvention is not badge engineering.
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10-21-2019, 01:10 PM	#17
cc3 Major 632 Rep 1,333 Posts Drives: 1M, GT4, M2 M140i G40 Join Date: Mar 2011 Location: .UK iTrader: (0)	BMW ok these days if you want a Ford with a BMW badge and pay 20% more for the badge. Otherwise direction is front wheel drive bland styling that could be any EU/Korean/Japanese design. M badges on nearly everything so M means very little these days New model pricing is a joke in EU Amazing people still fall for it
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10-21-2019, 01:29 PM	#22
ghaffari46 Captain 1307 Rep 753 Posts Drives: bmw m3 e90 Join Date: Jan 2014 Location: us iTrader: (0)	Bmw should be divided into 2 companies: BMW and M company, like Audi and Porsche.
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