Have you seen BMW's new logo design? [Update: will not be used on vehicles]

Miko M · 03-03-2020, 12:31 PM

I think it needs some kinda background for the letter, right now it's matching body color

jmg · 03-03-2020, 12:31 PM

Quote:

Originally Posted by Jmpascual

Pic from another thread

Hopefully that's just for the concept and the real badge will be open so we can clean it.

pyrat15 · 03-03-2020, 12:31 PM

Just when you think it could not get worse, they change the logo... what the... I thought this is only for their electric cars, but I guesss I am wrong??

Timmer-Bimmer · 03-03-2020, 12:32 PM

They really went out on a limb there...

NathObeaN · 03-03-2020, 12:39 PM

Uninspiring and boring... like most of their design philosophy at the moment. Apart from the grille of course... that is... 'different'... in other words it's bloody awful and I literally have no idea why in a futuristic concept that requires no grille they decided the one thing they would carry over is the very thing that everybody universally hates. Shows how well they are listening to their consumer base I guess.

BMWm340ixC1X · 03-03-2020, 12:40 PM

It's probably so they could illuminate the background like Mercedes' illuminated star

mr____p · 03-03-2020, 12:44 PM

Looks pretty weak to me!

97 all day !

werdn · 03-03-2020, 12:51 PM

Quote:

Originally Posted by Jmpascual

I like it, but I wonder if our current badges build up grime underneath with time. If that's the case then the transparent badge won't look good when dirty.

Think of it as a factory option to remind you that it's time to change cars

Teufel_Hunden · 03-03-2020, 12:57 PM

Quote:

Originally Posted by Captain Blood

Meh

Agreed! Looks like we are going from HD back to standard.

GOLFFRR · 03-03-2020, 12:58 PM

cool, ill have to look at it in person

BMWZ4 · 03-03-2020, 12:59 PM

Clear or not, it's more modern looking. I like it. As others have noted, old badge, old vehicles, new badge, moving forward!

The times they are a changin'...

M4_GTS · 03-03-2020, 01:01 PM

their new cars already looks like shit with the big grills. Now they are ruining the iconic BMW badge. Just horrible...

Teufel_Hunden · 03-03-2020, 01:04 PM

*^*

jesm · 03-03-2020, 01:11 PM

BMWZ4 · 03-03-2020, 01:13 PM

Quote:

Originally Posted by M4_GTS

their new cars already looks like shit with the big grills. Now they are ruining the iconic BMW badge. Just horrible...

I wonder what others said when the other five iterations came about...lots of barf/hate/jokes no doubt

CuntFace5000 · 03-03-2020, 01:18 PM

Nein

J-RO · 03-03-2020, 01:22 PM

I don’t buy a BMW for the badge.

Law · 03-03-2020, 01:24 PM

Design-wise, I prefer the 'classic' design. And even though the 1997 version is not the original, it built off of the original roundel design and has a clear continuity with its predecessors. This new one is a clear break and a redesign by definition that looks more like a 'badge' than a 'roundel'.

Ideology-wise, I actually like it. It's a nice clear separation between the BMW of yesterday and the BMW of tomorrow. Given that BMW is clearly embracing FWD/transverse, automatic transmissions, modular designs, turbocharged power and electrified platforms going forward, the old-timer in me kind of prefers that the 'old' roundel be retired and confined to the era when BMW was making different cars.

Now they just need to redesign the M badge so that we can distinguish which models came out of the BMW Marketing division going forward

J-RO · 03-03-2020, 01:25 PM

Quote:

Originally Posted by pyrat15

Just when you think it could not get worse, they change the logo... what the... I thought this is only for their electric cars, but I guesss I am wrong??

Next they will change the name of the company. Change for the sake of change.

Dr.Sommer · 03-03-2020, 01:28 PM

Now they put on the bonnet what they used to cast onto parts. We have come a long way...

Pol · 03-03-2020, 01:32 PM

And the new 2D ///M logo, obviously inspired by Futura 2020

RowanBuds · 03-03-2020, 01:33 PM

Quote:

Originally Posted by ajaysmind

I think its about minimalism and thats how the future seems to be designed at least.

The grille and badge design teams should've been swapped.

Looks cheap.

I also wonder how it's going to adhere, like how much space is there for the adhesive? And will it goes edge to edge? Otherwise you've got a raised perimeter everywhere?

These newfangled clear plastic badges won't last long on street parked cars.

03-03-2020, 12:31 PM	#23
Miko M ///M 6660 Rep 3,683 Posts Drives: 2020 M2C. 2020 X3M Join Date: May 2018 Location: Wisconsin iTrader: (0)	I think it needs some kinda background for the letter, right now it's matching body color __________________ Life is too short...enjoy your life ///M
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03-03-2020, 12:31 PM	#25
pyrat15 Private 195 Rep 89 Posts Drives: 1er M Coupé Join Date: Apr 2018 Location: Switzerland iTrader: (0)	Just when you think it could not get worse, they change the logo... what the... I thought this is only for their electric cars, but I guesss I am wrong??
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03-03-2020, 12:32 PM	#26
Timmer-Bimmer Second Lieutenant 327 Rep 310 Posts Drives: 2026 BMW X5 M60i Join Date: Jan 2020 Location: Charlotte NC iTrader: (0) Garage List 2020 BMW X5 [0.00]	They really went out on a limb there...
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03-03-2020, 12:39 PM	#27
NathObeaN Captain 1702 Rep 872 Posts Drives: M2 Competition (MY2021) Join Date: Jan 2018 Location: UK iTrader: (0)	Uninspiring and boring... like most of their design philosophy at the moment. Apart from the grille of course... that is... 'different'... in other words it's bloody awful and I literally have no idea why in a futuristic concept that requires no grille they decided the one thing they would carry over is the very thing that everybody universally hates. Shows how well they are listening to their consumer base I guess.
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03-03-2020, 12:40 PM	#28
BMWm340ixC1X Private 50 Rep 75 Posts Drives: 08BMW335xia22 Join Date: Jul 2019 Location: Indiana iTrader: (0)	It's probably so they could illuminate the background like Mercedes' illuminated star
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03-03-2020, 12:44 PM	#29
mr____p Private First Class 41 Rep 132 Posts Drives: 2011 BMW x5m \| 2001 BMW 540i m Join Date: Feb 2020 Location: Las Vegas, NV iTrader: (0)	Looks pretty weak to me! 97 all day !
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03-03-2020, 12:58 PM	#32
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03-03-2020, 12:59 PM	#33
BMWZ4 Major General 1937 Rep 5,115 Posts Drives: '23 X1/'23 Allroad Progressiv Join Date: Apr 2010 Location: Toronto iTrader: (1)	Clear or not, it's more modern looking. I like it. As others have noted, old badge, old vehicles, new badge, moving forward! The times they are a changin'... __________________ '11 Z4 30i (retired);'11 X3 28i (retired); '15 M235i Stage 1 Dinan (recalled & crushed); '16 M235i Stage 3 Dinan (retired); '15 X3 28i (retired); '14 328i (retired), 2019 X3M40i (retired); Loaded '18 X1 (retired); Loaded '20 X3MC DG, Black/Tan Merino (retired); Loaded '23 X1 Cape York green and Red/Black interior; '23 Audi A4 Allroad Progressiv
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03-03-2020, 01:04 PM	#35
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03-03-2020, 01:18 PM	#38
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03-03-2020, 01:22 PM	#39
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03-03-2020, 01:24 PM	#40
Law Global Moderator 6435 Rep 2,309 Posts Drives: E90 M3 6MT Join Date: Jan 2009 Location: USA iTrader: (1) Garage List 2011.5 BMW M3 [10.00] 2004 BMW M3 [10.00]	Design-wise, I prefer the 'classic' design. And even though the 1997 version is not the original, it built off of the original roundel design and has a clear continuity with its predecessors. This new one is a clear break and a redesign by definition that looks more like a 'badge' than a 'roundel'. Ideology-wise, I actually like it. It's a nice clear separation between the BMW of yesterday and the BMW of tomorrow. Given that BMW is clearly embracing FWD/transverse, automatic transmissions, modular designs, turbocharged power and electrified platforms going forward, the old-timer in me kind of prefers that the 'old' roundel be retired and confined to the era when BMW was making different cars. Now they just need to redesign the M badge so that we can distinguish which models came out of the BMW Marketing division going forward __________________ 2011.5 E90 ///M3 \| 6-Speed Manual \| Slicktop \| Jerez Black \| Fox Red E9x M3 Press/Media Archives Thread \| S65-based Racing Engines Thread
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03-03-2020, 01:28 PM	#42
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03-03-2020, 01:32 PM	#43
Pol Major 1132 Rep 1,407 Posts Drives: M2 CS BMS DCT August 2020 Join Date: Oct 2008 Location: Belgium iTrader: (0)	And the new 2D ///M logo, obviously inspired by Futura 2020 Last edited by Pol; 03-03-2020 at 01:40 PM..
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